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Topps trading cards acquired by Fanatics for $500 million


Gaming And Vfx

Topps trading cards acquired by Fanatics for $500 million

American sports e-commerce company Fanatics has bought the iconic Topps trading cards. While the terms of the acquisition were not made public, industry sources estimated the acquisition to amount to nearly $500 million.

Topps would sell its cards and entertainment division but keep other businesses such as gift cards and candy. Topps would also be transferring about 350 of its employees to Fanatics. The deal comes after Fanatics acquired Major League Baseball’s (MLB) trading cards rights in August 2021. MLB renewed its agreement with Topps in 2018, with the existing deal running up to 2025. But with its latest acquisition, Fanatics will immediately obtain the MLB’s trading card rights.

Fanatics will also obtain rights for Major League Soccer, Bundesliga, UEFA, and Formula 1. The sporting leagues, as mentioned earlier, also have active agreements with Topps.

Even though it is yet to release a single product, Fanatics Trading Cards valued nearly $10.4 billion in a funding last year. Fanatics owns about 80% of its trading cards company, with investors that VC firm Insight Partners, talent agency Endeavour, and private equity giant Silver Lake.

In addition to its core sporting apparel business, Fanatics is planning a sports betting vertical, and last year launched an NFT company with Gary Vaynerchuk and Michael Novogratz.


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