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Fitbit targets the corporate and business worlds with a new wearable


Fitbit targets the corporate and business worlds with a new wearable

Fitbit quietly releases Inspire – a new wearable fitness tracker available only to corporate employees and health insurance members. Fitbit plans to push a bulk of these devices to companies that want its employees to stay active, or to health insurance providers that want its members to monitor their well being.

The new device is available as a wristband with the option of a clip. Inspire offers the standard fitness tracker functions, including activity and sleep tracking, burnt calories monitor, move reminders, goal celebrations, and mobile alerts. However, a slightly more advanced version, named the Fitbit Inspire HR, has 24/7 heart rate tracking, sleep stages monitoring, exercise modes, pace, and distance tracking, and cardio fitness levels.

"These special release trackers are available exclusively through Fitbit corporate, wellness, health plan, and health systems partners and customers of their organizations, participants, and members," Fitbit wrote in a blog post quietly announcing the new device. Fitbit said that Fitbit Inspire is also the company’s cheapest device yet.

CEO James Park, in his first public statement about the new tracker, said that his company’s revenue is increasingly tied to business customers with 6.8 million patients, employees and health plan members signing up for wellness programs that incorporate Fitbit devices.

The Fitbit Inspire follows the release of Fitbit’s healthcare platform, named Fitbit Care, which was launched in September last year. The platform collects a user’s health data and provides it to dedicated care teams for more personalized fitness recommendations. With the platform, users are also given access to customized care plans through a health coaching team Fitbit owns after it acquired Twine Health – a cloud-based collaborative care platform.

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