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Healthcare
CIO Bulletin
2025-05-29
Fitness Industry Trends to Watch Out for in 2025
The fitness industry is undergoing constant evolution. Over the past decade, we have seen it grow significantly—to the point where it has become a multi-billion-dollar conglomerate and, most importantly, an integral part of millions of lives. We have seen major changes within the fitness sector, many of those fitness trends forced upon us by circumstance.
When the world was hit drastically by the COVID pandemic in 2020, the fitness industry was one that felt the heat more than most. It was high time for the sector to adapt or die, and that is when we saw a boom in online training, home gyms, and, above all, people started to focus more on exercising to improve immune function and inner health.
These fitness trends did not stop there—they surged into 2021 and 2022, with advanced digital fitness trends and styles being introduced and made available. To date, these changing behaviors continue to redefine and shape the fitness industry even in 2025.
Today, in this article, we have our fingers on the pulse of this industry and will analyze what will be the most significant and trending aspects the industry will offer in the coming months. And if you are a fitness professional, it would pay to be ahead of the curve so that you can provide what your customers are sure to be demanding this year.
Here are a few fitness trends that will shape the industry this year:
Fitness Wearables
Fitness wearables, also known as fitness trackers, is a general term used for a group of gadgets designed to be worn throughout the day. These include smartwatches, rings, and various other devices. Fitness wearables have evolved quite dramatically since Fitbit was rolled out in 2009. With people now being very cautious and concerned about the inner mechanisms of their bodies, wearables are progressing beyond tracking your daily training performance. They have become a personal coach on your wrist and finger! These devices help to track steps, heart rate, sleep, and more, giving real-time access to crush your everyday fitness goals. They are not just smarter, but more reliable, with AI-powered insights that will also keep you motivated.
One such example of smart wearables is WHOOP MG, a screenless band that helps to track heart rate, sleep cycle, and recovery with medical-grade features like ECG and blood pressure monitoring. Its AI Coach is backed by GPT-4, which gives a personalized workout plan based on every individual’s BMI data. It is being used by famous athletes and sportspersons, especially in long-duration sports like cricket, football, and rugby.
Oura Ring is a sleek ring that helps in monitoring sleep, heart rate variability (HRV), and activity—perfect for subtle tracking. Another wearable, Garmin Forerunner 265, is used by runners and sprinters as it tracks VO2 max, heart rate, and Body Battery energy levels.
With data-driven insights that help you crush your goals without guesswork, fitness trackers have become a sought-after tool bringing about a revolution in the fitness industry. Feeling lazy? Your device might ping you to get moving! With AI-powered features, the trackers make fitness feel like a fun challenge.
Biohacking
Biohacking describes do-it-yourself biology. It is the trend that every fitness enthusiast who wants to level up their wellness must try. It is about understanding science and technology and using them to improve eating, sleep, hydration, and supplementation primarily. But advancements have made it about augmentation with technology as well. Examples of biohacking technology include continuous blood glucose monitors, fitness wearables, and implanted sensors.
It was in 2023 that biohacking came into the mainstream. Now, regular people are concerned with optimizing both cognitive and physical performance through exercise, nutrition, supplementation, and recovery habits. In 2025, biohacking is supported by the skyrocketing popularity of fitness wearables.
Online Workouts & Hybrid Memberships
As mentioned prior, many gym members got a taste for online fitness training during the lockdowns. The convenience and ease of fitting these new workouts into their schedules were, naturally, appealing. Gyms that offer hybrid memberships at a discounted rate will be able to get themselves to the front of the line to meet the demand for this type of training flexibility. Some gyms are promoting two personal visits and unlimited online small group sessions for about half of what a regular membership costs.
Outdoor Fitness
For many people, the prospect of working out inside the four walls of a concrete building holds less appeal. As a result, exercising outdoors has become an increasingly popular option. Among the most popular forms of outdoor exercise are hiking, cycling, jogging, and bootcamp-style group fitness classes. In addition to offering morning, midday, and evening bootcamp classes, gyms should consider adding an outdoor extension where members can train under the sun. Setting up a free-weight circuit with rebounders and cycles provides a compact area that can handle a heavy traffic flow and is easy to bring back in at nighttime.
HIIT Workouts
High-Intensity Interval Training (HIIT) has been around for a couple of decades. As more and more people have become educated about the benefits of this type of training, it has grown in popularity. As a result, HIIT has been on trending lists like this one for the past several years.
This year, traditional HIIT-based cardio will continue to rise in popularity. At the same time, more people will move their HIIT workouts onto the gym floor as they combine strength training with the HIIT model. This workout trend will involve performing short bursts of exercises such as squats, kettlebell swings, or renegade rows for 20–30 seconds, followed by even shorter rest periods, repeated for multiple rounds. Gyms that incorporate these types of classes and promote them as individual training options will be at an advantage this year.
Gyms Will Become More Social
With increasing numbers of people working from home, the daily visit to the gym will become the only social outing that many people have. It will become the place for former workmates to meet up, sweat together, and then spend a few minutes catching up.
Gyms that provide relaxation areas where members can spend time together after their training session will benefit from that trend. If they’ve got a snack and smoothie bar, all the better.
Final Thoughts
2025 is going to continue to see a huge return to the gym, coupled with the retention of online training and outdoor fitness options. Fitness professionals who adjust to cater to the fitness industry trends that are on their doorstep are those who will prosper.
These popular fitness trends are bound to dominate this year. Making the adjustments needed to optimize your operation in preparation will be well worth the effort. Use these trends to put your fitness business in the best position—and to be one step ahead in 2025.
FAQs
The key fitness trends for 2025 include fitness wearables, biohacking, online workouts with hybrid memberships, outdoor fitness, and HIIT (High-Intensity Interval Training) workouts.
Fitness wearables are now smarter and more accurate, offering real-time data like heart rate, sleep, recovery, and even AI-powered coaching. Devices like WHOOP, Oura Ring, and Garmin Forerunner help users train more effectively and stay motivated.
Biohacking is about using science and tech to optimize your health and performance—like tracking your glucose, sleep, and recovery with wearables or sensors. It's become popular for improving both mental and physical fitness.
They offer flexibility, convenience, and affordability. Many people prefer mixing gym visits with virtual classes, allowing them to stay consistent with workouts regardless of their schedule or location.
Gyms should offer hybrid memberships, outdoor training spaces, HIIT-based strength classes, and social zones. Embracing tech and community-building will help them stay ahead and attract more members.
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