IBM, Avertra Collaborate to Drive Digital Transformation

IBM and Avertra are collaborating to drive the digital transformation for the Energy & Utilities Clients with IBM Cloud. With this collaboration, Avertra will host its MiCustomer Digital Experience platform on IBM Cloud. This will help the company build connected Energy and Utility organizations.

As part of the collaboration, Avertra will also be leveraging IBM’s Cloud Engagement Fund. This will help the company access technical resources and cloud credits to support the migration of client workloads to hybrid cloud environments, including IBM Cloud. Using IBM Cloud will help the company obtain and derive more value from its data to help speed the development of new tools designed to improve efficiency for the industry.

"We view this collaboration as a natural extension of our expanding work with IBM. To date, we've had great success using IBM Watson, and now with IBM Cloud we'll be able to improve the scalability of our secured digital solutions to help build more connected E&U organizations supported by IBM's services. Our mission is to 'simplify life,' and we view our IBM collaboration as a way to simplify how we manage our critical digital assets. We look forward to the next stage in our journey with IBM," says Bashir Bseirani, CEO at Avertra.

As the consumers become increasingly digitally-native consumers, the energy and utilities industry is accelerating its cloud adoption. This collaboration between IBM and Avertra will help many such organizations migrate their workloads to an open hybrid cloud environment like IBM Cloud.