Promoting a law firm is a unique practice that requires tact and skill. Depending on your niche, you might need to be sympathetic towards potential clients who are dealing with a challenging experience, such as divorce, personal injury or unfair dismissal.
Even if your niche is corporate law, you still need to be sensitive and market your law firm correctly to ensure that you put across the correct materials and make a great impression on potential clients.
As such, law firms need to use unique skills and techniques to reach their target audience and get across their message.
If you’re running a law firm and want to understand how to promote your business in 2021, then keep reading. We’ll share some practical tips designed specifically for law firms.
Get Your Website To The Top Of Search Results
With internet usage on the rise, you need to make sure that your law firm’s website reaches your target audiences’ eyes. That means getting to the top of search engine results pages for your target keywords and phrases. Law firm SEO is different from that of other business websites, so you should consider collaborating with a dedicated law firm SEO agency, such as BizFinder SEO. Their team of experts can help your law firm to get to the top of results pages and enhance your online presence. If you’re not sure how to tackle it or don’t have the time on your own, utilise the experts.
Use Social Media Wisely
Social media can be a useful tool for law firms to promote themselves and generate potentially profitable leads. However, you need to make sure that you choose the right platforms and that you use them wisely. Research the social media platforms available and consider which ones your target audience will use. Then, you can devise a social media strategy that helps your law firm to generate leads and earn new clients.
Request Online Reviews
Word of mouth has always been important to law firms, but in today’s digital age, you need more than just verbal recommendations. As such, you should focus on online reputation management. Consider asking satisfied clients for an online review. There are many online review platforms that you can recommend so that you can improve your virtual reputation. As well as requesting reviews from satisfied clients, it would help if you also were prompt about responding to any negative ones. Use reputation management tools to manage your law firms’ online reviews.
Conduct Competitor Research
In every business, understanding your competition is essential. As such, you need to make sure that you conduct thorough research into your competitor’s online presence and advertising strategies. Competitor research isn’t a task that you can undertake once and then forget about it; you need to make sure that you continue to stay up to date with the advertising and promotional activities that they conduct. From this knowledge, you can ensure that you learn from their mistakes and that you create innovative advertising materials that help you to position your law firm as a better choice.
Support Your Local Community
While paid advertising is vital for your law firm, you also need to consider organic ways to promote your company. One great way to reach a wide audience and show them that your law firm is supportive is to help members of the local community. For example, you could offer your services pro bono to those in need or donate money to local charitable organisations. Thanks to the Coronavirus pandemic, giving back to the community is more important for law firms than ever before. So, if you want to bolster your business in 2021, you should consider giving back to your local community and promoting your voluntary work.