Under new rules for England, the in-store promotions on drinks and food high in sugar, fat, or salt will be restricted. But the food giant Kellogg's believed the rules did not consider the nutritional value of added milk and took the Government to court. But the Royal Courts of Justice ruled in favor of the Government.
The company was disappointed with the judgment, whereas the Department of Health and Social Care strongly welcomed the judgment and said that the location promotion restrictions were expected to deliver health benefits of more than £57 billion.
The company, during the judgment, said that the independent market data showed in 92% of cases, cereals were eaten with yogurt or milk. But the judge, Mr. Justice Linden, said that Kellogg's cereals do not come with instruction of consumption with milk. He further added that promoting the nutritional benefits of a particular cereal "does not affect the point that if it contains excess sugar, salt or fat, that product feature is adverse to a child's health."
However, Kellogg's UK managing director, Chris Silcock, said the company would not appeal against the judgment but urged the Government of England to rethink the new rules.