Alexa H&M Group to exit business in Russia
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H&M Group to exit business in Russia


Lifestyle And Fashion

H&M Group to exit business in Russia

H&M, the world’s second most prominent fashion retailer, said it had decided to wind down its business in Russia, joining a growing list of firms exiting the country.

The firm suspended its business in Russia in early March following Moscow’s invasion of Ukraine. Russia was H&M’s sixth most prominent market, and the fashion retailer increased its store count while reducing physical stores in many other markets.

Helena Helmersson, H&M Group’s Chief Executive, said that, given the current situation, the group saw it as impossible to continue H&M’s business in Russia after careful consideration.

The firm intends to temporarily reopen physical stores for a limited period of time to sell its remaining inventory in Russia.

H&M’s complete wind-down is expected to cost about 2 billion Swedish crowns ($191.3 million), of which about 1 billion crowns impact the cash flow.

The total amount will be included as one-time costs in the results for the third quarter.

Since Russia invaded Ukraine, several multinational firms, from fast-food giant Mcdonald’s to home furnishings giant Ikea, have exited Russia after announcing moves to sell their assets and sever partnerships with local businesses.

According to a count by Yale University, over 1,000 foreign companies have quit Russia.


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