H&M partners with Squishmallows for an all new clothing line

Jazwares, the manufacturer of the iconic Squishmallows brand, has partnered with Swedish retailer H&M to launch a colorful collection of clothing and accessories.

The iconic Squishmallows brand's manufacturer, Jazwares, and Swedish retailer H&M have partnered to introduce a colorful range of clothing and accessories that are modeled after the collectible plush toys.

The 42-piece H&M and Squishmallows collection, which includes clothing and accessories for youngsters and tweens, goes on sale online on December 7 and in stores on December 21. Jazwares hopes to capitalize on the plush toy's rising popularity.

There are slippers, pajamas, dresses, t-shirts, earmuffs, and hoodies in the collection. Every piece features the distinct characteristics of the adorable, cuddly Squishmallows, such as "Rodry," a plush dragon with a yellow beard that has an exclusive new appearance.

Senior vice president of licensing at Jazwares, Sam Ferguson, said in a statement that the company's partnership with H&M, a major player in the fashion industry, enables them to faithfully transform the universe of Squishmallows into chic clothing and accessories that they know their customers will like.

According to Sofia Löfstedt, head of creative and design at H&M youngsters, a lot of youngsters enjoy Squishmallows, so they're thrilled to be able to give a special collection to all of their admirers.

Jazwares has been concentrating on developing Squishmallows as a lifestyle brand over the past year through partnerships in the fashion, gaming, and lifestyle domains. Squishmallows revealed in October that they will be collaborating with sportswear company Puma on clothing and footwear, with a spring 2024 launch date.