LVMH Prepares for Paris 2024 Olympics with Unveiling of Luxury Creations

Louis Vuitton Hosts Spectacular Event to Showcase Olympic Medals and Torch Trunks.

Amid mounting excitement in the French capital for the upcoming Paris 2024 Olympics, luxury conglomerate LVMH is gearing up for a groundbreaking collaboration between the worlds of luxury and sport. The anticipation reached new heights as LVMH, the official partner of the event, recently hosted an exclusive cocktail party at Louis Vuitton's historic home in Asnières, near Paris, to unveil the intricately crafted medals and torch trunks designed for the prestigious summer games.

Scheduled to take place from 26 July to 11 August for the Olympics and from 28 August to 8 September for the Paralympics, the Paris 2024 Games are set to draw an unprecedented crowd of 15.3 million visitors to the city, as per estimates from the Paris Tourist Office. This surge in tourism represents a significant increase from the 6.4 million visitors recorded last summer, with expectations running high for a potential boost in the city's allure post-event, potentially translating into increased sales for luxury retailers in the subsequent months.

During the exclusive event, Antoine Arnault, head of LVMH image and environment, expressed his admiration for the collaborative efforts between the luxury house and the Olympics, acknowledging the immense impact of the games. "This is the third time after the announcement and the unveiling of the Chaumet medals that we’ve shown something concrete about the creative partnership," Arnault remarked, emphasizing the significance of the occasion and paying tribute to the dedication of the organisers, artisans, and athletes involved in bringing the vision to life.