The iconic brand teams up with Mercury/13 to fuel the rise of women’s football with a focus on luxury, innovation, and global impact.

In a significant move to advance women’s football, Nike has announced a groundbreaking multi-year sponsorship deal with FC Como Women, marking the brand's first partnership with an independent women’s Serie A football club. This collaboration comes as part of a broader mission by football consortium Mercury/13, which acquired the Italian club in March and committed $100 million to build a global portfolio of women’s teams with an emphasis on luxury branding and elevated visibility.

"We are true believers in the commercial power of women’s football, and FC Como Women presented a perfect opportunity to prove our model," said Victoire Cogevina Reynal, founder of Mercury/13. The Lake Como-based team, which was promoted to Serie A in the 2021/22 season, is poised to enter a new era under Mercury/13’s ownership, beginning with the 2024/25 season starting on August 31.

The partnership with Nike is a pivotal moment for FC Como Women and a testament to the growing commercial appeal of women’s sports. With the global women’s football market expected to grow sixfold in value by 2033, brands are increasingly recognizing the opportunity. Nike’s involvement reinforces its commitment to supporting the continued rise of women’s sports, building on its role in the 2023 Women’s World Cup, where it provided kits for 13 of the 32 competing nations.

To celebrate the new alliance, FC Como Women launched the ‘We Belong Here’ campaign, showcasing their 2024/25 kits in the scenic backdrop of Lake Como. This partnership not only highlights Nike's expansion in women’s football but also sets the stage for FC Como Women to become a driving force in the Italian league and beyond.