Lifestyle And Fashion
Pharrell Williams launched his tenure as creative director of menswear with a star-studded outdoor show at the Pont Neuf Bridge in Paris for his debut collection for Louis Vuitton.
Models strutted down the gold-painted runway to live music in a show that further cemented the LVMH-owned (LVMH.PA) brand in popular culture. They displayed tracksuits with pearl embellishments, furry outerwear, and sparkling jackets with the brand's distinctive checkmark pattern in a variety of sizes, colors, and camouflage hues.
People gathered along the Seine River to catch a glimpse of the outfits, which continued LV's strategy of fusing luxury and street style.
The 50-year-old Williams, best known for his music and his songs "Happy" and "Blurred Lines," put an end to months of rumors by taking over for his friend Virgil Abloh, who served in that capacity from March 2018 until his passing in November 2021. Abloh was the most well-known Black designer in the industry and is credited with establishing a place for street style and casual skateboard looks in high-end fashion.
Williams, who has known LVMH Chairman and Chief Executive Bernard Arnault and his family for many years, said they have been "extremely supportive" of him in his new position.
Williams first came into contact with the Arnault family in 2004 while working with Marc Jacobs to create sunglasses for Louis Vuitton.