The premium menswear brand Psycho Bunny debuts in Dubai

The Mall of the Emirates becomes the first Middle Eastern store for the premium menswear brand Psycho Bunny. The brand hopes to continue its global expansion.

The first Psycho Bunny store by Majid Al Futtaim Lifestyle has opened its first outlet in the Middle East. The polo brand that is based out of Montreal is all set to be located in Dubai’s Mall of the Emirates.

The Men’s clothing brand, Psycho Bunny was founded in 2005 with the goal of perfecting polo; their diverse collections driven by color consist of lightweight cotton T-shirts, fleece sweats, French terry, outerwear, quick-drying swim trunks, elevated trousers, and accessories.

The CEO of Majid Al Futtaim Lifestyle, Fahed Ghanim in a statement said the company was thrilled to be opening up the Middle East’s first Psycho Bunny store. He further added that the elite menswear brand Psycho Bunny has a timeless and edgy taste in designs that compliments their existing portfolio and highlights their commitment to providing disruptive and unique fashion experiences for all their customers.

Some of the highlights of the new Dubai store include its whopping 1,795-square-foot area, which is located on the first floor of the mall. The interiors feature colorful and vibrant mural art that is local, including an LED video wall that showcases the latest collections and campaigns of the brand.

Psycho Bunny has an impressive global footprint, with stores across the US, Canada, South America, and Japan. Psycho Bunny in the Mall of the Emirates marks the debut of the brand in the Middle East, with ambitions to continue its global expansion.