The Souled Store Acquires Redwolf, Expanding Its Lifestyle & Fashion Footprint

The Souled Store obtained Redwolf to increase its lifestyle and fashion product line-up while expanding its fan merchandise market reach.

The Souled Store has made a substantial acquisition in India’s lifestyle & fashion sector by purchasing Redwolf which specializes in population focused apparel along with merchandise. Through this strategic purchase the two brands will increase their combined service to India's expanding pop-culture fanbase.

The co-founders of Redwolf Ameya Thakur and Rahul Jaisheel along with Vivek Malhotra will merge forces with The Souled Store by officially joining their organization to develop culturally relevant merchandise. Malhotra emphasized the strategic opportunity of joining The Souled Store by allowing them to expand their mission for delivering top-quality pop culture merchandise.

During his assessment of the acquisition Vedang Patel from The Souled Store described it as a perfect match which strengthened their mission to become the Home of Pop-culture in India.

Indian lifestyle & fashion territory has undergone a substantial transformation through this major alignment of powerful brand forces. These brands will jointly provide merchandise coverage across TV shows and movies as well as gaming products including music content.

The integration process between brands will deliver exclusive items along with innovative joint projects that feature a global expansion strategy. The Souled Store moves towards becoming an internationally recognized lifestyle and fashion leader for the fandom culture.

Fans of lifestyle and fashion trends will benefit from improved choices and better connections with their popular celebrities of choice.