3Q Digital – Transforming Brands into Market Leaders through its Disruptive Marketing Strategies

The focus of any business is to get as many clients and customers in through the door as possible. Marketing holds the key to attracting them and generating leads. In the upcoming year, businesses will continue to opt for traditional means of advertising such as advertisements on billboards or television or YouTube. But most savvy businesses will start relying exclusively on digital marketing in 2021. The reason is simple. We have entered the digital era firmly in 2020. The COVID-19 pandemic has forced us into it. And, this has made businesses transition to the digital model as well so they can survive.

3Q Digital is leading the disruption of the growth marketing industry by turning its clients into market leaders and household names across B2C, B2B, ecommerce, and FinTech. They are independent, relentless, curious, and accept no limits in driving growth for their clients and each other. The company offers services including SEM, SEO, social advertising, display, mobile, analytics, CRO, creative, and business strategy. They build and execute strategies to enable clients to capitalize on opportunities, break through barriers to growth, and lead their respective fields. 3Q Digital is committed to building and sustaining an environment where everyone feels psychologically safe and valued.

Next-Gen Digital Marketing Solutions Furnished

Paid Search: With an extensive track-record in managing successful paid search campaigns, 3Q is implementing best-in-class account structures, keyword strategy, precise tracking, compelling ad copy and landing pages, competitive bidding, and innovative testing. By employing proprietary tactics with automation (e.g. automated reporting & budget pacing, powerful automation and cross-platform alerts, and exclusive Alphas and Betas from its search engine marketing (SEM) partners), they flawlessly execute paid search strategies and drive exceptional bottom-line results. Its in-house Growth Labs team runs unified tests across the digital agency to validate SEM best practices and gather learnings about new features, enabling you to get statistically significant results faster and for a far lower test budget. This research helps us build rigorous experimentation plans to refine a combination of levers and uncover the most effective bidding, audience targeting, cookieless tracking, and creative strategies that will drive results for your business.

Search Engine Optimization: Constant changes to search engine algorithms can make or break your business, and the barometer for what makes a strong website continues to shift as technologies advance. Many businesses lack the in-house expertise to seamlessly tie all the core requirements together and identify the barriers to organic search success. The company’s SEO experts help clients understand and manage the complex nuances of organic search with a focus on long-term growth. They go beyond keyword rankings to help you understand how your organic visibility is actually impacting your bottom line. Utilizing pre-production baselines and detailed annotations of changes, they tie performance to specific key website changes. Its inclusive measurement process means they have the mechanisms in place to quickly determine how effectively the SEO strategy is working and pivot when necessary.

Conversion Rate Optimization: Conversion research is a key element to fully understanding your customers and eliminating points of friction during their customer journey. This research allows for an iterative testing roadmap that’s rooted in data to reflect the customers’ actual needs, as opposed to a brand’s priorities. Through continual analysis of this data, they can optimize your CRO strategy in real-time, enabling you to convert leads and get the most out of your marketing spend. CRO engagements leverage experts from across all of its different channel services, such as SEO, creative, paid media, and web development, so recommendations keep the full picture in mind. With conversion rate optimization, it’s valuable to have more cooks in the kitchen.

Connected TV and Over-the-Top Media: CTV and OTT have quickly become a growing share of programmatic buys and brand awareness campaigns, and its here to stay. Advertising is delivered alongside premium, professionally-produced content, giving users an immersive experience similar to traditional TV commercials. As with most digital media, extensive measurability is a key benefit of CTV/OTT, making it an essential part of any multi-layered full-funnel media campaign. By accurately tracking viewers through a variety of programmatic mediums such as native, display, CTV, audio, and video — as well as direct publisher buys — they’re able to target and retarget across streaming devices and platforms to convert shoppers into buyers.

The Pre-Eminent Leader

Rob Murray serves as the Chief Executive Officer of 3Q Digital. He was brought into 3Q Digital to grow and scale its offerings, talent base, and geographic footprint to meet the needs of disruptive high-growth and enterprise organizations. Previously, he was Global CEO of iProspect, an agency he grew to $250M and to 1,700 employees in 55 offices in 40 countries around the globe. He led iProspect to be named “Leader” in the first three Forrester Wave reports and served many enterprise clients including P&G, Sears, Walgreens, and Hilton Hotels. Rob is passionate about building winning teams, leading transformation, and aggressively scaling organizations.

Mr. Murray earned a master of business administration from Harvard Business School and a bachelor of science in management from Boston College.

“Powered by a team of fearless innovators and predictive intelligence, our proprietary growth model helps marketers capitalize on digital marketing opportunities, transform media approaches, and drive market leadership.”