CIO Bulletin

3Q/DEPT – Committed to Building and Sustaining an Environment Where Everyone Feels Psychologically Safe and Valued

Growth marketing is new-age marketing that enables businesses to acquire as many clients/customers as possible to achieve rapid growth. This marketing strategy is usually necessary for startups in the survival stage. Focused on creating sustainable and long-term growth over the complete customer lifecycle, growth marketing is a holistic approach to growing your business.

3Q/DEPT is leading the disruption of the growth marketing industry by turning the clients into market leaders and household names across B2C, B2B, ecommerce, and FinTech. They are independent and values-driven, and the way they work reflects their Silicon Valley roots: they are relentless, curious, and accept no limits in driving growth for the clients and each other. They offer services including SEM, SEO, social advertising, display, mobile, analytics, CRO, creative, and business strategy. They build and execute strategies to enable clients to capitalize on opportunities, break through barriers to growth, and lead respective fields.

Leading Growth Marketing Solutions and Services Offered

End-To-End Digital Solutions: If you want an end-to-end solution, 3Q/DEPT is your one-stop shop, from planning and analytics to delivery and management. With their full-scale digital marketing capabilities, they'll challenge and grow your current model through customer acquisition and brand amplification, or attack untapped audience segments to sustain industry leadership. A full-funnel marketing strategy rooted in a deep understanding of the customer journey is crucial to reaching new heights. Their process integrates automated digital technology, efficient measurement processes, and thoughtful strategy to optimize your marketing efforts in real-time.

Strategic Advisory: 3Q/DEPT provides a comprehensive analysis of optimization and performance acceleration strategies to ensure you are maximizing growth from your current media investments. With a thorough, holistic understanding of your current marketing efforts, you’ll uncover the insights and opportunities to unleash your growth in ways you never thought possible. The in-house Growth Labs team runs unified tests across digital agency to validate SEM best practices and gather learning about new features, enabling you to get statistically significant results faster and for a far lower test budget. This research helps us build rigorous experimentation plans to refine a combination of levers and uncover the most effective bidding, audience targeting, cookie-less tracking, and creative strategies that will drive results for your business.

Paid Search: Market leaders rely on 3Q/DEPT for implementing best-in-class account structures, keyword strategy, precise tracking, compelling ad copy, landing pages, competitive bidding, and innovative testing. By employing proprietary tactics with automation (e.g. automated reporting & budget pacing, powerful automation and cross-platform alerts, and exclusive Alphas and Betas from their search engine marketing (SEM) partners), they flawlessly execute paid search strategies and drive exceptional bottom-line results. To create powerful PPC campaigns, the company leverages the clients’ first-party data to devise more customer-centric strategies. By doing so, they can improve the experience at every stage of the buyer’s journey, with more effective customized messaging and KPI optimization.

Paid Social: With consumers spending more time online than ever before, paid social media is an effective tactic to reach the right audience at just the right time. But to engage customers on these platforms, you need a consistent and compelling social media campaign rooted in data. 3Q/DEPT's extensive team of paid social experts can lower your acquisition costs, drive success across the full marketing funnel, build brand trust and recognition, and fuel the growth of your business. Their elite partner relationships give them an exclusive access to betas and pilot programs not available to the public, and pass the benefits of this VIP-access on to the clients. As a result, you’re always at the forefront of cutting-edge social media practices. The company's desire to constantly challenge the status quo applies to social platform expansion as well. The paid social landscape is rapidly becoming more complex, but the team is constantly testing innovative strategies across every platform out there, including Facebook, Instagram, LinkedIn, TikTok, Snapchat, Quora, Pinterest, Reddit, Nextdoor, and more.

The Pre-Eminent Leader

Rob Murray is the Chief Executive Officer of 3Q/DEPT. He was brought into 3Q/DEPT to grow and scale company's offerings, talent base, and geographic footprint to meet the needs of disruptive high-growth and enterprise organizations. Previously, he was Global CEO of iProspect, an agency he grew to $250M and to 1,700 employees in 55 offices in 40 countries around the globe. He led iProspect to be named “Leader” in the first three Forrester Wave reports and served many enterprise clients including P&G, Sears, Walgreens, and Hilton Hotels. Rob is passionate about building winning teams, leading transformation, and aggressively scaling organizations. He earned a master of business administration from Harvard Business School and a bachelor of science in management from Boston College. He lives in Boston with his wife, Stephanie and two sons, Chase (11) and Grant (6) as well as his teddy bear dog, Milo who is 13.