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Absorb: Award-Winning Learning Management System for Business

Absorb: Award-Winning Learning Management System for Business

eLearning has become quite a buzzword today. In these times of pandemic, eLearning has come to the rescue of the students and corporate employees alike as everyone continues to be at home. One of the earliest innovators who propelled the growth of this segment is Calgary-based Absorb. The company delivers flexible training; the intuitive design and robust features create an engaging learning environment that keeps the employees, customers, and partners coming back for more. It serves customers in 120 industry verticals.

Founded in 2002 by Mike Owens, who is a 24-year veteran of the Canadian Armed Forces, Absorb is a visionary company that started innovating in eLearning even before the category became important for modern learning. Mike’s stint with the Canadian Armed Forces as a Lieutenant-Colonel informed product design since he founded Absorb 18 years ago to address the need for the MLS marketplace.

Under his leadership, the company has cultivated a unique culture that consists of a truly collaborative work environment that is full of talented thinkers who deliver fantastic products to a noteworthy client list of household names. Absorb’s list of clients includes big names like Sony, Johnson & Johnson, Tiffany & Co., GAP, Swarovski, and many more.

Absorb is a top choice for organizations that strive to accomplish business success through learning and development. The company’s work recently earned it top spots in the Summer 2020 G2 Reports, continuing its previous success from the Spring G2 Reports. The software review platform awarded Absorb the following designations for Summer 2020:

  • LMS Leader for Corporate LMS and Learning Management Systems
  • Best Meets Requirements (Mid-Market)
  • Easiest LMS Setup (Small Business)
  • Easiest LMS Admin (Enterprise)
  • LMS Momentum Leader

Helping a Leading Training Solutions Provider

Absorb is a connoisseur of eLearning. And its reputation precedes its name in the space. So much so that even the leading names in the corporate training solutions provider sector require its services. “We were using an LMS more specific to education, and then selling our product to corporations. It just wasn’t a match,” said Susan Brattberg, Founder and Chief Customer Officer, Global eTraining. Global eTraining is a leading provider of on-demand corporate training solutions for architecture, engineering, construction (AEC) and manufacturing companies around the world. While the Global eTraining’s high-quality training material ensured its growth, the executive said that the company’s LMS of choice at the time was holding back the growth. The company needed a solution that could help it better serve its client base, which was comprised of both single end-users and a deep—and complex—international reseller network. Additionally, Global eTraining wanted to add customer value by providing clients with a single source of truth for training materials. It needed an LMS built to handle the challenges.

Global eTraining turned to Absorb. Both companies worked together and built a vast network of departments and sub-departments for Global eLearning customers, each of which operated as a standalone LMS. By granting administrative access, Global eTraining gave each customer access to powerful tracking and reporting functionality. Global eTraining’s extensive partner network of resellers around the world, each benefiting from the implementation of Absorb LMS.

The results have been astounding as both Global eTraining celebrated its 10th year in business and 7th with Absorb. Today, Global eTraining has customers in 154 countries, ranging in size from small businesses with just a few learners to multinationals with thousands. “We’re able to offer departments of Absorb to companies alongside our training,” said Susan, “and that’s really great if they have their own content that they want to add.”

Meet the Leader

Mike Owens, CEO

Mike is an eLearning innovator and has been in this space even before it became a learning technology category. As a Lieutenant-Colonel and 24-year veteran of the Canadian Armed Forces, Mike knows how much dedication and drive it takes to fuel great learning experiences. He is responsible for the vision of Absorb. Mike engineers Absorb to be ahead of the leading trends in learning. This passion gained notice and earned Absorb a $59 Million growth investment from Silversmith Capital Partners in 2017. He mentors tech entrepreneurs as a member of the A100 to inspire the next-gen of digital innovators. He enjoys driving race cars.

He has a Bachelor’s Degree from the University Of Calgary, Alberta.


“Having worked with the team at Absorb for more than two years, I would be hard-pressed to recommend any other Learning Management System to anyone looking for one.” – Colin Dempsey, Security Innovation

“Ultimately, Absorb is fast, easy, and gorgeous and even if you’re a staff of one or two (like me), you can easily manage hundreds of learners and dozens of online courses. I love Absorb!” – Cecilia White, Product Manager, Marketing, Telmate

“I feel like Absorb is a partner – not just a vendor. We operate globally and the user-friendliness of the user interface has been a big plus and saved us hundreds and hundreds of hours of customer support.” – Craig Moss, Social Fingerprint, LLC.

“Our online learning platform combines forward-thinking technology built to scale as your organization grows, with superb customer service rarely seen in the LMS space.”

“Whether you're training employees, global channel partners, customers or selling your own training content, we're confident Absorb LMS is the best LMS to power your success.”

“Our vision is to inspire learning everywhere and deliver the ultimate learning experience.”

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