Align your processes, people, and technology to deliver exceptional customer experiences across every touchpoint: ActionIQ

A positive customer experience is crucial to the success of your business because a happy customer is one who is likely to become a loyal customer who can help you boost revenue. The best marketing money can buy is a customer who will promote your business for you — one who's loyal to your company, promotes your business through word-of-mouth marketing, and advocates for your brand and product or service. The way you think about customer experience has probably had a profound impact on how you look at your business as a whole. This is just one reason why creating and obsessing over a great customer experience is so important. (Or, if your current customer experience isn't up to standard, how to improve it and where to start). Globally there are various companies specializing in helping you deliver excellent customer experience but, ActionIQ stands out from the rest. ActionIQ’s team, technology and culture come together around a singular purpose: helping the world’s most sophisticated enterprises reach new heights with their marketing technology. ActionIQ moves at the speed of a startup—fast, agile and always-on—constantly taking new learnings and building them into its products and services. ActionIQ has a deep track record of helping large organizations achieve ambitious business goals.

Customer experience management

Brands across every industry struggle to unify data and decisioning across the organization. Business users don't have a single solution to create authentic customer experiences built on all their data – leading to low customer growth and loyalty. ActionIQ is the brain of its smart-hub approach to customer experience management. It enables us to consolidate data across the organization and provide self-service access to orchestrate omnichannel customer journeys. Traditional data systems can't keep up with modern business requirements, and marketing clouds can't scale to modern data requirements. ActionIQ combines data and experience capabilities within a single platform to empower your entire organization. Unify your data and build a single comprehensive view for all your customers. Deploy white-box modeling powered by all your data and trained on your particular customers and business needs. Go beyond pure insights to action, directly apply everything you learned to orchestrated experiences across all your touchpoints. Innovate through experimentation, testing and validating your strategies across all your channels from a single platform. Align people, technology and process to customer data, empowering your teams to deliver exceptional customer experiences across marketing, sales and service touchpoints. Provide cross-functional team’s access to accurate, contextual customer data, enabling technical and business users to collaborate in real-time.

Smart-Hub CDP

You've made significant investments in data technology, but business stakeholders are still asking for more access and tools. Learn how a CDP leverages your existing investments to get the business what they need – and the credit you deserve. New digital products from both traditional and digital-first financial services companies are raising consumer expectations for convenience and personalization in their financial lives. Industry leaders need to make the most of their customer relationships to continue to compete and grow. Historically, financial firms established customer relationships through independent agents and managed relationships via third-party administrators. As a result, internal data about customers is incomplete and fragmented across dozens of systems and processes. Establish a foundation for customer centricity by overcoming data siloes and building a unified view of each customer accessible to teams responsible for building and improving customer experiences. As financial services enterprises establish digital channels and bring core services in-house, they are challenged to create experiences for product discovery, conversion and servicing and more that are seamlessly orchestrated across D2C call center, web, and app, as well as agent and third-party channels. Centralize customer data and decisioning workflows in a single platform where business users can segment and analyze cross-channel customer behaviors and orchestrate channel-agnostic journeys based on customer preferences.

Manage Data Governance & Security

Subject to regulation including GDPR, CCPA, HIPAA and much more, financial organizations already face significant compliance, security and data governance challenges. In addition, personally identifiable information (PII) from D2C channels further increases complexity. To succeed in shifting focus to the customer, organizations must find enterprise-grade customer experience solutions that unburden business and IT from security and governance concerns. To bring customer data to the edge of every customer experience, brands need a platform that doesn’t shy away from enterprise scale, speed and complexity. ActionIQ offers the only enterprise-grade Customer Data Platform designed for business teams to build modern customer experiences.

Meet the leader behind the success of ActionIQ

Tasso Argyros is the Founder & CEO of ActionIQ. Tasso left the Stanford PhD program to start Aster Data, which was acquired by Teradata for $325M. At Teradata, he continued to solve big data problems for Fortune 500 enterprises. Tasso’s passion for empowering business users led him to start ActionIQ, with the mission of bridging the gap between data & action.

“The ActionIQ Customer Data Platform enables you to align your people, technology, and processes to deliver exceptional customer experiences across every touchpoint.”