CIO Bulletin

Amanda AI – Optimizing your marketing better than the competition through Automation

"By removing the manual work that advertising entails, we can streamline and optimize digital advertising to a greater extent, which means increased profitability for our, today, 300 customers."

Imagine what a truly automated life might look like. You wake up to the alarm clock at 8 AM, your phone unmuting itself to nudge you awake. Checking your email, you received a few non-urgent emails overnight but your phone never bothered you because it was automatically muted. You head down to the kitchen, and grab a glass of orange juice. You drink the last glass and toss out the empty jug. As you do so, your refrigerator notices and adds orange juice to your online shopping order. Then, you head to work and send out various requests to your subordinates. Tasks to be done, and as each one is completed, you automatically get an update. You’ve got a dozen people under you, and a mountain filled with complex jobs to complete, but much of the management is automated, allowing you to focus on more complex tasks.

After work, you’re driving home when your onboard navigation system automatically warns you of a car accident and resulting traffic jam ahead. Your car suggests an alternative route and after a few twists and turns, you’re back home. Just in time too, your fridge ordered some groceries, and there’s a box of food at the front door, including your much-anticipated carton of orange juice. A few hours later, your lights automatically dim and you get ready for bed. Plugging in your phone, it mutes itself for the night as you drift asleep. This is what “Automation as a Service” (AaaS) looks like. Automation is designed to help manage an increasing number of daily life activities, both personal and professional, providing improved business process management and more. And by doing so, AaaS facilitates more time for you to focus on more pressing challenges and concerns.

Amanda AI is Automation as a Service (AAAS) company that offers a unique AI solution for digital advertising. It removes the hassle of setting up, running and optimizing online ads, supporting both Google and Meta. Amanda AI is the first truly autonomous AI advertising robot, ready to optimize your Google, Meta, and Bing ads far beyond what any human can do. Its robot can draw its own conclusions from the flow of real-life market results, and then continuously optimize your campaigns to give you better ROI. Adding AI to your digital advertising strategy will save time and increase cost-effectiveness by removing the hands-on work required to always stay on top of your competition. Keywords, ads, bids, audiences, and budgets are constant tested and optimized entirely based on the highest probability of conversion and always progressed towards your preferred goals, such as CPA or ROAS. Service automation technology can give retail facilities managers insight into impactful, visual-based analytics capable of historical, current, and predictive views of business operations. Easy access to meaningful insights is especially helpful for retail companies that have multiple locations, as reports can present information from all facilities in a single dashboard.

The story

Founded by Torkel Öhman and Göran Palm in 2018, Amanda AI was born out of dissatisfaction with the available digital marketing solutions, along with a firm belief that SEM and paid social would be perfect for automation. Since then, Amanda AI has grown enormously in both turnover and personnel, and the advertising spend that goes through Amanda AI doubled. Today they help over 300 businesses such as Gina Tricot, Superfront, Lexington, and Granit with their advertising on both Meta and Google. Boost your team with an AI robot, designed for the mind-numbing task of testing, evaluating and adjusting your digital advertising, far beyond what any human can do. Service automation allows easier communication between facilities staff which translates to happier customers. It ensures that work is done in a high-quality and timely manner and customers don’t experience any interruptions that would affect their in-store experience.

In the recent year they’ve been focused on further developing the software to be able to add more channels in the future such as Linkedin, Amazon and Bing to name a few. They’re also proud to be the first company in the world to launch an automated service for both Google and Meta. It’s now easier than ever to advertise with Amanda AI, and they currently run ads in over 50 markets. In addition to added channels and increased growth, they have proven that their software is the market leader, and they see great interest in automated advertising globally. They use a non-cookie, impact-driven, real-life effect model. That means all advertising, and every single optimization, is being evaluated on the actual effect it delivers.

Lastly, Amanda just hit the benchmark of 3 billion optimizations combined for all its customers which means that if a human did what they do, around the clock, it would take those 5,967 years to get where they are. It took their robot about four years. Amanda AI has the first advertising robot that can draw conclusions on its own from the flow of real-life marketing results, and continuously change and optimize your advertising. Based on real-life effects, their robot continuously distributes your spending between Google, Meta and Bing. By combining data from all of your platforms the robot knows who is ready to convert — and converts them for you. Their service calculates the probability of a transaction by combining each keyword with each available demographic. It captures all changes made to a page and continuously creates new indexes, daily or every two hours depending on how fast-moving theirr customer's assortment is. It creates increased awareness of products and services and drives traffic to physical stores and e-commerce.

Why Amanda AI

Boost your team with an AI robot, designed for the mind-numbing task of testing, evaluating and adjusting your digital advertising, far beyond what any human can do. Testing 26.000 target groups for each of your product categories, automatically optimizing ads for each product and then optimizing your ads and placements up to 5 million times per day. Amanda AI has the first advertising robot that can draw conclusions on its own from the flow of real-life marketing results, and continuously change and optimize your advertising. Based on real-life effects, their robot continuously distributes your spending between Google, Meta and Bing. By combining data from all of your platforms the robot knows who is ready to convert — and converts them for you. Amanda AI optimizes your digital marketing with its smart algorithms in a three-step process. All day. Every day. Set your advertising budget and let their AI robot do everything else.

Ensuring that contractors are compliant is a major way to mitigate operational risk, as compliant contractors are up-to-date on their certifications. Service automation provides tools those retail facilities managers can use to help them manage contractor compliance like tracking credentials, financial status, certification expirations, insurances and licenses, and more. With service automation, retail FMs can view contractor profiles, download their W9 and sales tax reports, look at their rates, and see insurance information. Their retail facilities managers can also view the compliance statuses of service providers and send notifications to those who are not marked as compliant. Having a quick, easy way to ensure contractor compliance saves time, which busy retail facilities managers are always short of. Service automation streamlines processes, opening the door for time and cost savings in many ways. First and foremost, service automation takes tasks that once required daily attention, like work orders management, off of retail facilities managers’ plates. By automating routine tasks and creating more efficient workflows, facilities managers can focus on those tasks that truly need attention, directly impacting the operational effectiveness of the team.

Göran Palm | CEO & Co-founder