Amperity Is the Enterprise CDP for Customer-Centric Brands

Customer data can be messy. Even if you organize it, it can be often hard to access it. You need to harness and have the right data to make them useable for brands and businesses. Seattle-based Amperity has figured out a way to keep customer records stable and yet, flexible. The company built it into a platform that can handle identity resolution, customer 360 database, to even insights and activation. That’s Amperity. It is the CDP that is putting the customers at the center of a business.

Founded in 2016, Amperity is the leading Customer Data and Identity Platform that helps the world’s most loved brands take control of their customer data. It leverages machine learning and cloud-scale. The company is revolutionizing customer identity resolution and data management, and provides the core customer data foundation for Alaska Airlines, Starbucks, Gap Inc, Moët Hennessy USA, Wynn Las Vegas, Nordstrom, Kendra Scott, Lucky Brand, Sounders, Stanley, and many more.

Understand Your Customer

Customer data makes up the foundation of most businesses. It tells them who’s buying, what they want, and how best to reach them. But for many brands, customer data is splintered across systems and impossible to unify. Amperity was created from the ground up to solve this problem.

Amperity breaks down data silos by ingesting data raw and at-scale, resolving identities to build true customer 360 views, and activating data in the marketing, analytics, customer service, and data management systems you rely on. It offers hundreds of pre-built integrations with the most popular tools. “It was actually insane, I didn’t even believe the numbers. We saw the loyalty program registration rate increase by 190%,” says Jeanne Jones, Former Director of Guest Experiences, Alaska Airlines.

According to Forrester, Amperity customers, on average, experienced a 993% return on investment. This was the result of increased revenue from Amperity-powered use cases and efficiency gains from Amperity’s more powerful data management

Playing for the Win

Amperity is a company of overachievers with an ambitious goal: deliver extraordinary products that will empower marketers and analysts to transform the consumer experience. For this, the company has strongly focused on people it hires because it believes that people truly make or break a company. So, they have created a culture where each team member can bring their unique and authentic self, while doing their best work. The company’s motto- play for each other.

“I've worked at several companies during my career from start-ups to big marketing clouds, and I've never seen a team more committed and singularly focused on winning. One of Amperity's core values is ‘Play For Each Other.’ That's not a slogan. It's real. If you need help, you get it. We lean-in and we do it together,” says Brian Shumsky, Sales Engineer at Amperity. The employees at the company truly believe that they run the company and the leadership has helped them believe this. Quite a refreshing take, isn’t it?

“Amperity is a place where you can push yourself, your colleagues, and customer to think and act differently. You have the opportunity to get out of your comfort zone and have a material impact on the way we operate and be a part of the change in the world's leading consumer brands. This is the first place I've worked where I can truly call my colleagues friends,” says Josh Heller, Enterprise Account Executive at Amperity.

The Leader

Kabir Shahani, CEO: Kabir is a technology entrepreneur and senior executive with experience at many stages of the lifecycle: start-up/bootstrap, venture funding, M&A, and IPO experience. He co-founded Amperity in January 2016 with the vision of using data and software to unleash the potential of marketers and analysts at the world’s most admired consumer brands. Kabir’s previous company, Appature, developed a relationship marketing platform that enables brands to deepen customer relationships through an integrated data infrastructure, multi-channel campaign toolset, and innovative analytics engine. In recognition of the company’s success, Kabir was named one of BusinessWeek’s “Best Young Tech Entrepreneurs of 2009” and was also named a 2011 Puget Sound Business Journal “40 Under 40" honoree. In 2012, he was awarded the U.S. SBA “Young Entrepreneur of the Year” award.

“Amperity is a company of overachievers with an ambitious goal: deliver extraordinary products that will empower marketers and analysts to transform the consumer experience.”