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10 Best CEO's to Watch 2021

Kabir Shahani, CEO of Amperity: A Visionary Leader, Using Data and Software to Unleash the Potential of Marketers with the World’s Leading Consumer Brands

Kabir Shahani, CEO of Amperity: A Visionary Leader, Using Data and Software to Unleash the Potential of Marketers with the World’s Leading Consumer Brands

The recent rise in popularity for CDPs has led to a considerable amount of market confusion. Vendors offering CDP solutions come from areas as varied as tag management, digital monitoring products, campaign management, web analytics, and data integration. Other groups, although smaller, bill themselves as “pure-play” CDPs. They promote standalone customer database capabilities more like a supercharged master data management solution. Extending the CDP capabilities beyond marketing with the easy integration of real-time decision engines is critical for the customer experience, now and in the future.

Amperity is a leading Customer Data and Identity Platform (CDP), helps the world’s most loved brands take control of their customer data. Leveraging machine learning and cloud-scale, Amperity is revolutionizing customer identity resolution and data management, and provides the core customer data foundation for Alaska Airlines, Starbucks, Gap Inc, Moët Hennessy USA, Wynn Las Vegas, Nordstrom, Kendra Scott, Lucky Brand, Sounders, Stanley, and many more. Amperity helps brands get to know their customers, make strategic decisions, and consistently take the right course of action to better serve their consumers and continue growing their businesses.

Industry-Leading CDP Solutions Offered by Amperity

Amp ID: Every system has its own way of identifying customers and the longer a person interacts with your brand, the more fragmented their identity becomes. This leads to inaccurate insights, mis-attributed segments, and personalization that just isn't personal. Amp ID changes all that, consistently resolving identities spanning every system and interaction so the customer experiences you build drive the results you want. Multi-patented AI resolves identities accurately and holistically on a daily basis, unifying records that other approaches routinely over-and under-connect. Ingestion and processing of massive amounts of identity data from online and offline transactions, clickstream, loyalty, email, and include full historical data upon setup. Its fully transparent user interface lets you drill into every connection, giving you visibility into how identities are resolved, and building trust and confidence in your identity data.

Amp 360: There’s no point in having customer data if you can’t get your hands on it. Without easy access to customer profiles, personalization efforts flounder, attribution is impossible, and your teams are left spinning their wheels waiting for segments and insights. Amp 360 takes that friction away, making comprehensive profiles available in real-time no matter who need them and serving as a single source of information that everyone in the company can rely on. Holistic databases configured for the full spectrum of customer-centric analytics, marketing, customer support, and compliance use cases. It provides at-scale data processing, including historical data, digital interactions, and all other online and offline behavioral data, for a truly complete view of the customer. Offers 24/7 monitoring and alerts for all ingest and egress feeds, with built-in change management capabilities that allow for safe, easy maintenance while running business as usual.

Amp IQ: Customers expect personalization, and brands that stick to the old ways of marketing around products or channels risk losing their most valuable customers. But even when marketers do operate based on customer behavior, there’s so much noise in the data that most focus on the wrong areas and miss the best opportunities.  Amp IQ solves this with fresh insights on every customer, smart segmentation, and seamless campaign integration, all in an intuitive point-and-click interface. This makes it easy to connect to the right segments then test and optimize to grow loyalty and lifetime value. It offers a dashboard for customer-centric metrics and KPIs that proactively highlights shifts in customer economic drivers and identifies risks and opportunities.

DataGrid: The technology to handle customer data with the speed, scale, and accuracy necessary for consumer businesses today didn’t exist, so they invented it. DataGrid is the multi-patented infrastructure that powers all the products in Amperity's Comprehensive Enterprise CDP. Whether you’re using one of Amperity’s products or all three together, DataGrid supports optimal performance and seamless interoperability. It allows the raw data ingestion from any source (no schema planning or pre-shaping your data), with seamless integrations, streaming APIs & hundreds of pre-built connectors.

Leading From the Front: Kabir Shahani

Kabir Shahani, Co-Founder, also serves as the Chief Executive Officer of Amperity. He started the company with the. Appature, his previous venture, was acquired in 2012 by IMS Health after six years in the cloud-based software market. Earlier in his career, Kabir was named one of BusinessWeek's Best Young Tech Entrepreneurs of 2009 and was awarded the U.S. SBA Young Entrepreneur of the Year award in 2012. He has a bachelor’s in informatics from the University of Washington.

“We're motivated by challenging the status quo and leading instead of following. Our drive to deliver exponential value to our customers fuels continuous innovation across our entire company."


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