Business Excellence Awards 2020

An independent Omni-Channel advertising & analytics platform provider for television: Innovid

An independent Omni-Channel advertising & analytics platform provider for television: Innovid

Innovid is the only independent Omni-channel advertising and analytics platform built for television. They use data to enable the personalization, delivery, and measurement of ads across the widest breadth of digitally enabled channels in the market including TV, video, display, social, and OOH. Innovid serves a global client base of brands, agencies, and publishers through over twelve offices across the Americas, Europe, and Asia Pacific.In the future each consumer should only see ads they are interested in, and that world starts today. Create strong consumer connections with hundreds of customized ads, innovative ad units, and industry expertise all without having to work with multiple vendors for your creative needs. With thousands of publishers around the world with their own unique specs, ensuring ad integrity is always a challenge. Innovid guarantees the highest possible quality for your ads with a platform that is compatible with publishers, minimizes tedious tasks and protects against fraud—all while supported by global ad industry experts.A marketing strategy is only as good as the data and analytics that inform it. Attain deep insight into critical, Omni-channel metrics so you can uncover and optimize on what resonates with consumers. Innovid’s platform is flexible enough to work with your data partners and trusted for being MRC-accredited, GDPR compliant and media independent.

Creative Solutions

Personalization is hard—only 13% of marketers are confident that they can create and deliver personalized ads.* Give our world-class service and support team your customer attributes, assets and goals, and Innovid’s rendering engine will automatically generate thousands of customized ads designed to improve performance.Successful dynamic creative optimization (DCO) depends on three critical components: data, content, and the ability to marry them into a cohesive strategy. Create highly relevant customer experiences by using Innovid’s fully adaptable DCO templates and decision tree to modify creative based on a wide variety of data signals.Eliminate the hassle of using multiple vendors for your creative needs. All your media—including TV, video, social, display and OOH—can be personalized, delivered, and managed with one partner. No more disjointed processes, teams or data.Not only are the demands, goals, and products of your business unique, so are the nuances of what it takes to be effective in each advertising channel. Innovid’s in-house experts will apply their extensive experience to help position your strategy to achieve the best possible results.

Ad Serving Solutions

To say Omni-channel ad serving is hard is quite an understatement. Remove the hassle of cross-device, cross-platform ad serving with instant validation and automatic encoding that meets publisher specs in more than 70 countries—all from a single asset.Do more in less time, with easy-to-use automated integrations that eliminate manual dependencies on individuals. Innovid’s easy-to-implement workflow triggers and machine learning technology removes tedious tasks so you can refocus efforts to higher-impact strategic areas.Innovid’s experts not only understand the intricacies of how to make an Omni-channel campaign successful in every market, but can also navigate the entire process for you. From strategy-building and implementation to creative personalization and assessing campaign quality, Innovid’s team will position you for the best possible results.Ensure your campaign results are accurate and honest by working with a completely independent partner.Personalization and privacy go hand-in-hand. Innovid is committed to protecting and respecting consumer privacy, including the leading privacy regulations.Choose which partners work best for your business needs and martech stack, with a platform that is completely open and flexible.

Measurement Solutions

Easily optimize your advertising campaigns from a single dashboard that provides a broad range of comprehensive delivery, performance and engagement metrics. Marketers can leverage impression delivery trends (by day, week, and month), delivery and performance views (by device, publisher, and creative), and MRC-accredited metrics to achieve the best possible results.Feel confident in your ability to enable and extend campaign analysis with an extensive view of the most critical metrics across best-in-breed data partners. With an open, integrated platform, dashboards will incorporate data such as viewability, brand safety, real-time ad blocking, and audience measurement. Additionally, as a trusted Google Measurement Partner fully integrated with Ads Data Hub, you can access viewability metrics reporting for video and display from YouTube, DV360, and other Google supply sources.

Meet the leader behind the success of Innovid

Zvika Netter is the Co-Founder and CEO of Innovid. Zvika was selected by TIME as one of the “Tech Pioneers Who Will Change Your Life.” He was also named as a World Economic Forum “Technology Pioneer,” and as one of “Europe’s Young Entrepreneurs” by Businessweek. Zvika was named as a 2016 SmartCEO Magazine Fast 50 CEO and featured in Business Insider’s 19 Most Interesting Ad-Tech Startups of 2017.Zvika has spoken on stage at several prestigious industry events including IAB Innovation Days at Internet Week, IAB Digital Video Marketplace, The Israel Conference, and ILovation.

“Our platform is flexible enough to work with your data partners and trusted for being MRC-accredited, GDPR compliant and media independent.”

Business News

Recommended News