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Aria Systems: Maximizing Customer Lifetime Value and Fueling Growth

Aria Systems: Maximizing Customer Lifetime Value and Fueling Growth

It’s a cloud-based world today as nearly every business function takes place there. Right from running a business, storing valuable data and information to designing, developing, and transacting, the list goes on. As part of this endless list of possibilities in the cloud, monetization platforms based in the cloud are gaining popularity. Monetization is an integral and critical part for every business. And having it running on the cloud makes the entire process smooth and reliable.

Established in the year 2002, Aria Systems delivers cloud-based monetization platform for subscription- and usage-based businesses. Founded by Brendan O’Brien and Edward Sullivan, Aria eliminates billing bottlenecks and helps businesses worldwide to effectively monetize products and services and methodically cater to the clients. The company runs on a simple, but powerful notion: ‘Cloud billing holds the key to long-term business growth and lasting customer satisfaction.’ Clients are benefitted with limitless opportunities in monetization and maximum ROI from every customer, along with faster time-to-market.

“We do it all via our cloud-based monetization platform, which goes beyond basic billing to manage recurring revenue over the lifetime of the customer relationship,” explains the President and CEO, Tom Dibble. “With Aria, you will better serve your customers because we enable the fastest innovation of pricing and packaging in the industry,” he adds.

Why Billing and Monetization?

The founders of Aria had one agenda in mind: to find better and improved ways for companies online to bill their products and services. Brendan and Edward’s insider-experience with the ‘dot-com’ crash was a pivotal factor. They came to the conclusion that many online companies were marooned as they had less to do with services they offered than the services they were billed.

They realized that the billing software was still stuck to the old model and saw a budding potentiality there. “Ironically, billing was inhibiting opportunity and growth instead of enabling it,” recalls Dibble. The present software didn’t have the knack and effectiveness to manage usage or subscription-based services. In simple terms, the billing systems weren’t compatible with online businesses providing on-demand, SaaS solutions. ciobulletin aria systems cover 2018

And that’s not all. The rush to recurring billing was outgrowing the telecommunications to every sector of the economy. That’s why the next-gen SaaS technologies came to the rescue with its fully expanded capabilities to provide opportunities for the robust and more affordable billing system. “From there, our founders invented cloud-based billing and Aria Systems was born,” Dibble explains. There’s been no turning back since then with Aria’s unlimited methods of monetization. And the firm has been a leading force of this movement with its comprehensive, flexible, and efficient cloud-based monetization platform.

A Different Success Mantra

Success has a whole new meaning to it in present times. Today, if you can actively engage with your customers or clients and increase their satisfaction and gain their confidence, retention and lifetime value, then, you can be considered successful! Increased profits, greater valuations, and higher share prices are success indicators today. But companies need to think in new ways to have recurring successes. This is why companies need new systems to speed and position their efforts.

This is where Aria comes in with its cloud-based monetization platform. It helps clients in mastering their markets and also pleasing their customers. It’s a proud fact that Aria is the only cloud-based platform that is both powerful and expandable enough for business enterprises to increase their opportunities in the new market. With Aria, businesses can bring a wider array of monetization models, pricing, and packaging plans to the market with its smooth billing.

There are assured results with Aria, and that is improved product offerings, diverse options for packaging, better customer service, increased satisfaction, and fewer missed opportunities. Aria Systems guarantees to maximize customer lifetime value and support revenue growth of its clients.

Picturing a Different Vision with CLV

From the innumerable implementations done by Aria Systems, the team has developed another unique understanding and viewpoint on the recurring revenue. Aria believes that in order for any business venture to succeed, it’ll need more than just basic billing. A business will need a monetization platform that can be flexible and also manage the recurring revenue. Only then can a business take advantage of a big opportunity, which is Customer Life Value (CLV).

CLV was first popularized by customer strategy visionaries, Don Pepper and Martha Rogers in their book ‘Enterprise One to One: Tools for Competing in the Interactive Age’ published in 1996. Today, more than two decades later, CLV has become the mantra for innovative businesses looking to increase customer loyalty and drive growth. Dibble defines CLV “as the net present value of the future cash flows from customers.”  But CLV is more than just a mathematical equation. With CLV, businesses can transform their customer loyalty into profit and it has become the testing factor for performance and success.

“At Aria, we work for you.”

Aria has worked with some of the world’s most innovative and demanding enterprises like Philips, Constant Contact, and Pitney Bowes. It has helped these companies grow from mere billing capabilities to better monetize their products and more efficiently serve their customers. Whenever and wherever recurring revenue opportunities are seen for these clients, Aria is there to help them manage and leverage it.

Other innovative companies like Adobe, AAA, Experian, Zipcar, to name a few, rely on Aria to grow their business. “With Aria, our clients have a monetization platform that was designed to meet the goals of the entire enterprise, as opposed to a billing system built for a single department’s reporting and documentation needs,” notes Dibble.

The Right Choice

The way businesses are conducted today has drastically changed as the customers themselves have become more tech savvy and at the same time, more demanding. Here, mistakes mean increased costs and terrible delays which result in bad business experience and even worse, a black mark on the career scorecard. But when it comes to Aria, its client companies trust it to get it right the first time!

“Aria can get you up and running in half the time of our competitors. We get you operational when others can’t,” proudly notes the CEO. “Once you are up and running, we partner with you so you get the most out of our monetization platform. That means working with you in mind, now and into the future.”

And behind Aria are leading investors like InterWest, Hummer Winblad, Venrock, and Bain Capital who provide support with their reputation, advice, and funds. But the client’s confidence in Aria isn’t just for its monetization platform, but it goes to the entire company and what it stands for. Founded by the people who invented cloud billing, Aria is a pioneer and an innovator. And the talented people at the company are the backbone of this rising legacy.

There are some of the brightest and best domain specialists behind everything Aria does. “We employ over 150 of the smartest and most dedicated professionals from five offices around the globe to support our clients wherever they are—from London, Amsterdam, Berlin, Philadelphia and San Francisco,” Dibble explains.

In order to meet the dynamic business needs, the employees go beyond just reports and quarterly closings. They examine how a monetization platform can integrate an entire enterprise, meeting customers’ unrelenting demands. And the success quotient here is that everyone freely shares their experience and the technical know-how. “We offer our clients smart, straight-forward and practical advice so we can get the right solution working for their businesses,” concludes Dibble.

Meet the Finesse behind Aria

Tom Dibble, President and CEO

As president and CEO, Tom Dibble is responsible for managing overall operations and driving company strategy. He is a proven leader with an impeccable and unique understanding of the SaaS market and has more than 20 years of enterprise experience.

In 2009, he began his journey with Aria Systems, after leaving Oracle Corporation where he served as vice president of worldwide channels and alliances, as a result of Oracle’s acquisition of BEA Systems in May of 2008. Prior to Oracle, Dibble was vice president of worldwide channels and alliances at BEA Systems, where he led the global team responsible for BEA Systems’ business development and indirect revenue.

Prior to BEA Systems, Dibble managed business development at several high-growth, venture-backed companies. He holds a degree in economics with honors from Syracuse University and began his career working for Goldman Sachs and Company.

“Our company helps businesses around the globe effectively monetize their products and services and efficiently engage and serve their customers.”

“We help you manage moments that matter so that you can effectively engage with your customers.”

“Aria’s vision is to drive customer lifetime value (CLV) for the enterprise.”


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