Arke – Modernizing Sitecore Architecture for Organizations and Reducing Total Cost of Ownership

Experience design and technology consultancy is how a person feels when interacting with a system. This includes a website, mobile application, desktop software and basically any form of human/device interaction. It is different for everyone. The most important thing to keep in mind when designing a product is that though you have designed the product, you might not be a potential user who might be using the product. User experience is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep a user loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your product that are most conducive to business success.

Arke is a full-service experience design and technology consultancy that delivers connected, optimized digital solutions that drive conversions and exponential growth. The company consists of united group of marketing technologists driven by helping clients and partners to realize a growing market share. It aims to change the way brands approach technology in the interest of elevating the human experience and achieving maximum return on digital experience investments. The company is on a mission to work with a team of passionate, well-educated marketing, and technology professionals who provide best-in-class consulting services focused on doing the impossible with marketing technology for well-known brands and growth-oriented businesses in order to be the highest quality provider of game-changing marketing technology services in the world. Arke is a results-driven team of marketers, technologists, creatives, designers, writers, coders, architects, data geeks, and business strategists all united by a passion to use marketing technologies to enhance the human experience.

Cutting-Edge Technology Consultancy Services Offered

Data Analysis: Arke’s culture is rooted in data analysis. It’s the secret sauce of digital marketing. Data services and stewardship are invaluable parts of their practice. However promising the marketing strategy, customer behavior analytics ultimately reveal its effectiveness. Capturing, analyzing, and leveraging data insights can improve every touch – from email, to website, CRM, and user experience. The company’s analysts dream in KPIs. Benchmarks like TOS, OR and CTR speak volumes. The numbers tells them which customers are engaging, when and how they prefer to connect, and their likelihood to convert at every point throughout the journey. Its experts can recommend testing models, construct sound testing methodologies, and interpret test findings. They’ll take the deep dives to formulate data findings, freeing up internal resources for other responsibilities. You can rely on Arke for best-in-class data handling. At every step, they follow safe procedures for cleansing, storing, and sharing files.

Experience Design: From desktop, to mobile, to point of sale, every touchpoint creates customer perceptions and expectations. Great customer experience is no longer a nice to have. It’s a must-have. This last mile of marketing can bring a brand to life – or invalidate even the best strategy. Customers use multiple channels, and want to be recognized as they move between. Successful brands recognize and reward this behavior with consistent, personalized experiences. Arke can help bridge the gaps between channels, eliminating redundant data entry, and the customer frustration it causes. This holistic approach lets you recognize and reward customers however they experience your brand. Once marketing channels are aligned, you have a framework for excellent omnichannel experiences. Define KPIs and success metrics for each touch. Test, analyze, adjust, and repeat. Arke can help you test any point in the customer journey to maximize its effect.

Arke University: It is a complete marketing technology training program designed for marketers and technologists. Both individuals and teams can complete the courses online or in-person through instructor-led training. Arke University’s mission is to close the knowledge gap between marketing and IT with an easily understood, unified language. The course dives deep to explain the complexities of marketing technology. It provides the insights you need in today’s digital economy to create targeted, personalized, omnichannel, shared experiences for your customers. The Arke mission is to graduate the best-prepared, most avidly sought-after professionals in the marketing technology industry. Each class is designed to hone the skills and processes needed to ensure marketing (and technology) operate successfully. You will leave with a complete understanding of martech and how to apply it to your own organization.

The Pre-Eminent Leader

Eric Stoll is the co-founder and Chief Executive Officer of Arke. He is responsible for creating the strategic direction of the company, executing on its growth plans, and overseeing operations. He co-founded Arke in 2005 with Chris Spears, now the company’s CMTO. Eric’s vision for Arke includes doubling revenue in the next 2 years, increasing its strategy team, and growing its reputation for marketing technology education. A graduate of the State University of New York (SUNY) Geneseo, he previously worked for Turner Broadcasting Systems, Mindex Technologies, and Auragen Communications.

“At Arke, we share the common belief that we should think holistically and objectively about our clients’ needs and give ourselves permission to surface ideas and voice what is best.”