30 Admired Companies to Watch 2019
Ascent360 is a leading customer data platform (CDP) provider for mid-market business-to-consumer (B2C) companies. Aiming to simplify the increasingly complex data world, the company offers an easy-to-use Software-as-a-Service (SaaS) platform and expert marketing guidance to help marketers build authentic customer relationships.
A Customer Data Platform Innovator
In today’s saturated marketing technology landscape, CDPs are the solution B2C businesses need. Why? The software centralizes customer data so it can be used for revenue generation, pulling from disconnected data sources to create a single source of truth. As the only CDP vendor serving mid-market B2C companies, Ascent360 is in high demand, experiencing double-digit growth for the past six years.
This growth is also driven by the company’s unique client relationships. Not only does Ascent360 offer deep data and marketing expertise, they partner with clients through value realization to ensure success. When marketers realize the power of powerfully simple data insights and personalized yet automated campaigns, they want more.
Additionally, Ascent360 delivers proven results in returns and revenue. Through the platform and the help of a dedicated Success Manager — provided to every client — Ascent360 attributes campaign revenue, shows immediate returns and drives year-over-year growth.
The Power of Humanizing Data
Scott Buelter, president and CEO of Ascent360, is passionate about data. He was building databases long before data became a tool for revenue generation, studying data science at universities in the U.S. and Europe and launching his career at the largest data companies in the world.
While developing complex databases for Fortune 500 businesses, Buelter discovered that unified data was the key to improving customer experiences and creating loyalty — and that combining that data with human insight was even more powerful still.
As the world became increasingly enamored with artificial intelligence, Buelter sought to humanize data, building software to help marketers understand their customers and personalize their approach to meet individual needs. In 2013, armed with a vision to bring Fortune 500-level marketing tools to businesses of all sizes — without the cost, time or complexity of a custom-built data warehouse —Ascent360 was born.
Scott Buelter, President & CEO
As president and CEO of Ascent360, Buelter drives strategy and vision for the company. He previously ran the Customer Relationship Management division at Leisure Trends Group, as well as Digital Marketing, Data Analysis and Data Quality at Merkle and Experian, and has fostered the growth of global brands such as Nike, Disney, Royal Caribbean, Loews Hotels, American Express and Samsung. Scott earned an MBA from the University of California at Irvine and studied at the University of San Diego; the London School of Economics; and the Institute of Education Sciences in both Berlin and Vienna.
“Ascent360 is a customer database platform that seamlessly integrates multiple data sources to create a comprehensive, 360-degree customer view —allowing marketers to create and execute highly targeted revenue-generating campaigns.”