30 Fastest Growing Companies to Watch 2020
Social media influencers have become brand ambassadors in recent times. They are now a significant part of the marketing space today. But influencer marketing strategies can be challenging to navigate at the very least. Singapore-based atisfy® led by Founder and CEO Hersh Bhatt excels at this.
Today’s digital marketing industry is extremely good at capturing, utilizing, and optimizing data and creating value. While most of the atisfy®’s services are heavily data-driven, the one area that is viewed as untouchable when it comes to programmatic technology has been influencer marketing. Influencer marketing remains somewhat enigmatic to even the savviest media measurements, planning, or data analytics providers on the planet. atisfy®’s new products- atisfyre and atisfyreach- launching in the next few months will change this for good. “The power atisfyre and atisfyreach give to the brand and influencer in this ecosystem are unmatchable. The speed is unrivaled. The accuracy will grow increasingly potent as the platform harvests only the most relevant data needed securely. All this, to help the right brands match with the right influencers,” says Hersh.
Grow with atisfyreach
Influencer marketing is not an easy task. Imagine the daunting task of running an influencer marketing campaign in 12 countries in a cohesive manner in today’s landscape. For this, you would be looking at hiring a few project managers and outsourcing to 12 expert agencies, 1 specialized at each geographical location. It would finally come with a huge bill, and you would still not know what you would end up paying as this bill is purely the charge of the management. The payment to the influencers themselves is done or calculated separately. But with atisfy®’s latest upcoming offering, atisfyreach, brands, both small and global enterprises alike, will be able to drive growth through influencer marketing in a manner that has never been witnessed to date before.
“In a world where atisfyreach exists. A world only a few months away. The brand will directly reach influencers who would use the atisfyre platform (marketplace platform) to connect in real-time through a self-serve platform. It will be able to connect the brand to a massive amount of influencers globally,” explains Hersh. With atisfyreach by their side, a brand would have a robust system that can help them target the end-user, influencers’ audience.
With atisfyreach, the creative would be defined to the required extent by the brand but would let the influencer render the final touches as they know their audience the best. This will allow the brand to define the influencer’s budget, size, platform, and type of creative activity. The brand would be able to determine everything they do today. Additionally, they would also be able to use a smart natural language processing system to target influencers. The brand would have the ability to view their results as individual promotions go live, or as an aggregated group, the brand would consider the different metrics generated by the campaign.
With atisfyreach, the pricing will be a small fraction of the transaction that currently takes place between the brand and the influencer. Simultaneously, the robust algorithm underlying the entire ecosystem will remain continually evolving to help solve for the best impact per dollar spent possible for the brands. This way, the best-suited brands will be able to personalize to find the right influencer based on not only their categorical choices but by actually learning from the influencer’s past behavior.
The product promises to open massive opportunities for growth for both influencers and brands. Today, 90% of the influencers end up settling for free samples instead of being valued fairly; atisfyreach will help. On the other hand, brands will get empowered with the level of granularity and decision making that today seems impossible.
Data - The Way Forward
Today, most companies can capture only a fraction of the value available through data, analytics, and its latest most fabulous analyzer, the data scientist. The technological and numerical leap forward has just not been something that most businesses have responded to in the right way. This includes a substantial portion of the gaming and software industry. The main change that has occurred is that many businesses have struggled to adapt to the explosion in data size. But atisfy® is an intensively data-driven company. “Data science is a methodology we use to label the variety of techniques available to businesses when it comes to understanding the landscape with a statistical eye. And using numbers to inform the future inputs we decide to allocate into various areas,” reflects the CEO.
With the explosion of channels, choosing how much, where, what to, and how to achieve is becoming the questions that seem to elude all except the most data-driven companies. “Most companies call themselves data-driven and yet fail to answer these questions with ease. Data-driven is not a buzzword to atisfy®. It is a word that will drive the best companies forward and have the rest questioning what happened to their customers,” states Hersh. This data-driven approach has brought atisfy® in the spotlight where it had been delivering value ever since its founding two years ago.
Hersh Bhatt, CEO and Founder
Hersh is the founder of atisfy® and its subsidiaries, including Game Marketing Genie and Growth Marketing Genie. Under his leadership, atisfy® has grown its presence to Australia and India in a short duration. He is a marketing genius with a proven track record of leading great marketing teams.
“With atisfyreach, the creative would be defined to the required extent by the brand but would let the influencer render the final touches as they know their audience the best.”
"The power atisfyre and atisfyreach give to the brand and influencer in this ecosystem is unmatchable, the speed is unrivaled, and the accuracy will grow increasingly potent as the platform harvests only the most relevant data needed securely to help the right brands match with the right influencers," – Hersh Bhatt, Founder, and CEO