Atisfy: a data-driven full-service marketing company

Atisfy is a data-driven full-service marketing company for modern business. They use the power of technology to help clients solve some of the biggest marketing challenges. They have a vision based leadership and focuses on customer satisfaction. They have worked with brands of all sizes through their service companies Game Marketing Genie™ and Growth Marketing Genie™. They leverage world-leading platform partnerships and guide businesses into the new age of marketing. We conversed with Hersh Bhatt, CEO, and Co-Founder for more details.

How have you, or do you plan to raise funds to take your vision global?

atisfy® is in an extremely fortunate position now. As the owner of the successful agency Game Marketing Genie® and the fast-growing Growth Marketing Genie, atisfy® has not yet found the need to even think about its series A funding round. I believe one should only be considering strategic investors that align with our vision, as money itself is not something we need with any urgency.

We received some seed funding from a high net worth individual in Singapore. Since then, we have been self-sustaining and are building a powerful full-service marketing agency. Of course, this capacity will help us ensure we market our new to world products in a top-notch manner.

As a company also shortlisted for our top cloud companies list, can you explain how the cloud is a significant factor in helping you be an emerging company?

At a basic level, the cloud platform we use will be critical to everything we do. We will be storing our 10million and growing influencer database with over 10 trillion content views analyzed. This same processing power would have required a city block at one point in time. The cloud is such a powerful enabler of building AI platforms and applications. The superior efficiency, pricing model, and global deployment become a significant focus.

atisfy® also leverages the cloud for its agencies. The cheap storage and analytics capabilities enable us to provide insights to businesses. We host anonymized data points of 2.4 Billion unique people around the world with over 1,500 data points and the ability to create a truly endless number of segments to compare to each other. We work with large enterprises helping them harvest the cloud-based intelligence we have gathered. We provide them with custom data feeds that show everything from the most obvious to the most granular correlations, trends, and actionable insights.

How has COVID affected an emerging company like atisfy®?

We are proud to have a company with a culture code that relies on hiring internally motivated people with good judgment and a strong commitment to the company’s success. We have barely felt the pandemic! Look at any quantitative measure, whether productivity, revenue growth, new customers won, and many more – you would deem the COVID 19 as something that never threatened atisfy®.

We have such a high density of talent that is world-class in their field that remote working has not impacted us. We have always strived to be a company that would invest heavily in all our offices worldwide to ensure excellent communication. Most of what we do now is purely routine for us.

Would you consider atisfy® to be an emerging data company?

Yes, and no, depending on how you perceive a “data company.” Is proprietary data is a defining advantage held by the company? I would say no; data for the sake of information is like storing gas and never using it in your car. Define a data company as one that thrives on extracting value from data, training algorithms, and determining strategy, you would undoubtedly have to call atisfy® a data company. Here are how we use data to drive better outcomes:

atisfyre is a web and mobile app that enables influencers to define the types of jobs they are willing to do, price them, and accept or decline them in seconds. It will be ready for launch in the next six months. It will include data reliant features such as helping them transform their integrated social media accounts into digital executive dashboards. The value of this is showing them insights that are not offered by the platform and are made even more exciting for influencers using more than one channel.

It will learn about an influencer’s behavioral patterns and use computer vision and, in return, give them a treasure prove of AI-generated insights.

As a company that is emerging with a digital focus, which digital technologies and services do you feel will continue to grow with you?

Most people are showing faith in technologies to help them with medical issues. As you age, our data shows you are more likely to use the internet to research health concerns. This number is high for even teenagers but too high for the elderly. This analysis also found that most people would like to see, book, and check more healthcare-related information online. It ranges from social media chats with doctors to the usage of online symptom checkers. The healthcare sector will see a considerable shift in how it needs to market itself.

Data handling and privacy appear to show an increasing double standard in how it discriminates by industry or vertical to decide what is trustworthy. Among the more trusted are; financial service providers and digital payment providers. Meanwhile, the least trusted are social media companies and internet service providers.

About the CEO

Hersh Bhatt graduated when he was 22; he joined PI.EXCHANGE, an AI and data science start-up as their first and only marketer. By the age of 23, he had become a marketing analyst as he helped them attract their seed and pre-series investor. By 24, he was named Traction and Growth Lead and took charge of bringing their product to the B2C and B2B world. The brand worked with an agency delivering $8 CPI, and Hersh told the CEO he could do better.

At 25, Hersh left the company to form Game Marketing Genie. Game Marketing Genie came out of passion. He quickly took on the role of CEO. Within six months, he had worked with the largest software company in Korea at the time and Activision, the gaming giant.

The umbrella brand atisfy will own solution provider Game Marketing Genie, service provider Growth Marketing Genie, the B2C product (atisfyre) for influencers of all sizes, and the SMB to enterprise influencer marketing product (atisfyreach). The offering will also include the intelligence and AI that makes these products improve their value propositions, known as atisfyreact.

“We walk the fine line between psychology, technology, and data to create value through deep human connections.”