Atypical Digital — Solving complex problems with digital solutions and delivering real impact

Growth in a business occurs when it takes advantage of frontier opportunities, which by definition necessitate challenging the status quo.

Typical business development stories include good business disruption brought about by actions like changing management styles, innovating products or services, changing marketing strategies, recommitting to quality, and so on. The typical life cycle of growth, stagnation, and deterioration would apply to the majority of enterprises.

But just as biological evolution ensures that a species survives the numerous environmental changes that occur throughout the earth, a corporation can survive and expand as a result of the numerous technical developments taking place all over the world thanks to digital transformation.

Traditional positions like sales and marketing are transcended by the digital revolution. It extends beyond companies seeking to adapt to the market's shifting demands and stay competitive. Customer centricity is the sole element that drives digital transformation from start to finish.

Go no farther than Atypical Digital if you're looking for a way or some assistance to implement the digital transformation within your business and reposition it in the market in an original manner with the aid of gifted creative minds.

Atypical Digital is a group of professionals with a range of experience in marketing, technology, business strategy, and creative direction. With their clients, they jointly create digital changes that are specifically tailored to help them stand out from the competition, compete successfully, and grow their businesses. The business will work in collaboration with your organization to design, develop, engineer, and market the items you require. Instead of offering generic solutions, Atypical Digital offers distinctive, revolutionary solutions.

The following are excerpts taken from a conversation with Tejune Kang, CEO of Atypical Digital

Q. Why was Atypical Digital set up? What are the goals and purposes of the company?

Atypical Digital was founded to meet the needs of businesses to keep up with the rapidly evolving technology landscape. Our goal is to provide a comprehensive suite of digital solutions that leverage the latest technology and data to help our clients optimize their marketing strategies and better connect with their customers. We offer a full suite of Technology as a Service (TaaS) and Marketing as a Service (MaaS) solutions to large enterprise clients globally.

With a strong global presence and a focus on anticipating future needs, we bring together the best talent to deliver high-quality solutions that drive measurable results for our clients. We also maintain strategic partnerships with firms that share our vision and complement our expertise, creating a one-stop-shop digital platform that provides our global customers with a comprehensive suite of solutions. Through our relentless pursuit of growth and innovation, we remain steadfast in delivering exceptional value and unparalleled solutions that transform the digital landscape and establish us as the preferred partner for Chief Marketing Officers and Chief Digital Officers worldwide.

Q. Can you talk a little about the growth of the company, from its beginning to where it stands today?

Atypical Digital started in the United States as a digital technology service company initially focused on CMS and Adobe Experience Manager (AEM). We have since expanded our offerings and started leveraging technology to provide more comprehensive and innovative services. Today, we are a global digital services provider with offices in several countries and a diverse team of talented professionals. Our growth has been driven by a strong commitment to innovation, a client-centric approach, and a collaborative working culture that fosters creativity and productivity. As we continue to expand globally, we remain committed to providing exceptional services that help our clients succeed in a rapidly evolving digital landscape. Some of the services that we now provide include SEO, SEM, CRO, digital strategy, eCommerce, marketing automation, sales enablement, call center support, staff augmentation, and more.

Shed light on your services.

Atypical Digital offers a full suite of services to help businesses optimize their digital marketing channels and create a superior customer experience for increased revenues and market dominance.

Our services include expert CMS implementation/customization (Adobe Experience Manager and Magnolia CMS), e-commerce (Adobe Commerce and vTex), HubSpot partner services, content strategy, conversion rate optimization (CRO), data strategy and analytics, online reputation management, paid media services, search engine optimization (SEO), and staff augmentation. Most importantly, Atypical Digital is a leader in the Customer Data Platform (CDP) and data analytics space.

Q. What gap in the market is Atypical Digital envisioned to fill?

Atypical Digital aims to fill the gap in the market for a comprehensive digital marketing agency that can provide end-to-end solutions for businesses of all sizes. We challenge the traditional agency model by offering a unique approach that combines a global roll-up strategy to leverage expertise and resources from around the world with a personalized, data-driven solution.

By offering a one-stop-shop for all things digital marketing, we empower businesses to save time, reduce costs, and achieve better results, helping them to thrive in the digital age. There is also a significant gap in the market where digital transformation and return on investment are not realised, which we can overcome because of our specialization in this space.

Q. Why should companies choose Atypical?

We offer a unique approach to marketing that is powered by the latest technological advancements, including data analytics, AI, and other innovative tools. By harnessing these technologies, we gain insights into customer behavior that allow us to develop highly targeted and personalized campaigns that are sure to resonate with the intended audience.

Moreover, Atypical Digital has a presence in multiple regions across the globe, giving us a nuanced understanding of different markets and cultures. Our diverse team of experts brings unique perspectives to the table, allowing us to create customized solutions that cater to the needs of our clients, regardless of their location.

Finally, we are dedicated to staying ahead of industry trends and providing cutting-edge solutions that ensure our clients' success in a rapidly changing market. With our expertise, global reach, and commitment to innovation, we are confident that we are the best choice for companies looking to build lasting connections and achieve their marketing goals.

Revolutionizing the marketing and advertising industries through digital transformation

Tejune Kang is the CEO of Atypical Digital. Kang is an American technology executive with over 28 years of experience leading global enterprise technology application implementations.

He is the founder of 6D Global Technologies, Inc., took the company public, and has multiple successful company exits, including real estate, technology, and an auto import company.