Alexa Augmentt - Proactive SaaS management
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Augmentt - Proactive SaaS management

Augmentt - Proactive SaaS management

A managed service provider (MSP) remotely manages a customer's IT infrastructure and/or end-user systems, typically on a proactive basis and under a subscription model. Today, the terms "cloud service provider" and "managed service provider" have become synonymous where the provider's service is supported by a service level agreement (SLA) and is delivered over the internet.

Purchasing SaaS products is easy but managing the SaaS ecosystem is difficult. Augmentt provides a complete SaaS management platform that allows MSPs and SMEs to manage their services properly. The company helps you understand SaaS usage, optimize spend, enforce security policies, and improve productivity. We had a conversation with Derik Belair, the President and CEO of Augmentt, who shared his vision and insights about the company with us.

Why should MSPs be concerned about SaaS?

Today's MSPs are seeing a significant shift in their client's technology consumption patterns. Traditional hardware and software purchases are being replaced with Cloud and SaaS, which means that today's MSPs needs to evolve their business models (and their internal tools) needed to capitalize on this shift. While a few may fear the change, most are embracing SaaS and Cloud as a way to deliver cost optimization services, governance and security services, and operational support.

What products are you offering today?

We provide a range of products that include:

Augmentt Discover – It is a SaaS Discovery and Shadow IT solution that helps organizations instantly discover all of the SaaS Applications used within their environments so that they can begin to control usage, mitigate risk, improve productivity, and reduce spend.

Augmentt Optimize- It is a SaaS Subscription management module that allows organizations to track SaaS users, usage, and spend associated with the existing SaaS subscriptions. It allows the organization to take the guesswork out of subscription management and helps them save money.

Augmentt Engage – It is Centralized script automation of repetitive and ad-hoc tasks that ensure consistent delivery of expected results while utilizing fewer resources. Augmentt Engage includes a Powershell script engine with access to hundreds of ready-made, variable driven scripts to control a wide range of popular SaaS applications. Attended, scheduled, and unattended processing is made possible using scheduling features and password vaults. Audit compliance is maintained with job execution reports and archives.

How do you support your MSP partners through this transition?

Augmentt has created an MSP success framework designed to help MSPs quickly adapt and succeed in SaaS services delivery. This includes:

Augmentt Academy: A self-guided learning system designed specifically to help MSPs access the educational content and industry best practices needed to build and enhance their SaaS services business.

Augmentt Assist: A white-labeled SaaS services offering designed to help MSPs build their SaaS services portfolio and go to market quickly and efficiently.

Augmentt Freemium: A cost-effective pricing and licensing model designed specifically to help MSPs massively seed the marketplace.

Is the Security of SaaS-based offerings are still a concern?

The use of non-authorized Cloud and SaaS tools, commonly referred to as Shadow IT is the leading source of security concerns for most small and midsized businesses today. Shadow IT has been directly linked to data breaches, data loss, cybersecurity threats, and privacy and regulatory compliance violations.

SaaS is often considered to be a cost-effective way of consuming technology. Is controlling spend a real concern?

Although clients are saving money by using SaaS subscriptions, this outlay still represents a considerable investment. Subscriptions for most major cloud apps are based on "Named User" licenses, meaning that you are paying for every user who needs access. In some cases, clients might even be paying double or triple for single users. Salesforce, for instance, requires a Named User license per user per Org. If an individual user needs access to three different Salesforce Orgs, that user will require three different Named User licenses.

Back when people actually bought software or developed it themselves, it could be depreciated as a capital expense. Not SaaS, which remains a constant, EBITDA-eating operating expense. That becomes a significant issue in slowdowns— tough to cut—or when you try to sell your business. Plus, what starts as a reasonable cost for a small company can be a big deal a decade down the line. Even "free" productivity software like Google's suite of products can pull you on to an escalator of costs thanks to storage milestones that require you to spend more—or risk stalling your operations. If you are an MSP executive, this burgeoning priority to cut SaaS spend represents both an unprecedented opportunity and a challenge. To win and retain business, you must demonstrate the ability to provide value and insight, especially as organizational priorities shift.

What is Augmentt's main objective?

Augmentt's vision is to make our MSP partners the world's most successful MSPs. We intend to fulfill this vision by building products and programs that are easy to use, easy to acquire, and can demonstrate immediate value for the MSP and their clients.

What is next on your product roadmap?

We will be launching Augmentt Manage soon (Scheduled Beta in October 2020). It is a Centralized SaaS Management and administration module that helps the organization quickly and effortlessly automate routine administrative and management tasks associated with managing the SaaS environment, all from a central management console.

About the CEO

Derik Belair is the President and CEO of Augmentt. He leads the vision, strategy, and growth of the company. Prior to founding Augmentt, Derik was Vice President of Marketing and Business Development at SolarWinds, where he led the digital marketing strategy for the company's Cloud and MSP division. Derik joined SolarWinds through the acquisition of N-able Technologies, a company he helped build and sell to SolarWinds in 2013. Derik has been working in the IT channel in a senior leadership role for over 20 years, having been through several acquisitions and IPOs.

"Proactive SaaS management, and Augmentt's technology specifically, are a must-have for MSPs who want to perform at the top of their game and keep their customers free from unmanaged or worse, rogue applications," - Dale Walls, Founding Partner, Corsica Technologies.

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