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Helping Global Businesses Accelerate Digital Transformation With Robust Software Library: Aurea Software

Helping Global Businesses Accelerate Digital Transformation With Robust Software Library: Aurea Software

Customer experience has become the biggest priority for any business to be successful. If the customer likes your brand, he’ll continue with your brand and will spread a positive word of mouth. This will result in brand popularity. A superior customer experience acts as a blessing for the customer and is a point of differentiation from its competitors. This results in customer loyalty. A good customer experience for customer ensures that the customer will have a long association with the brand and a positive word of mouth among people.

Aurea Software is the technology behind some of the world’s greatest customer experiences, for the largest and most successful brands. Its platform, engagement, and vertical solutions help companies create exceptional, end-to-end experiences for their customers – driving both retention and growth. The products include process management, messaging, customer relationship management, email marketing, and collaboration software, as well as industry solutions for retail, insurance, energy and life sciences. Aurea is an affiliate of ESW Capital. 

Cutting-Edge Customer Experience Products Offered

Aurea Jive: It unites your people, knowledge, and content in a secure collaboration and communication hub across mobile and desktop devices. Built to support and enhance the future of work, Jive helps employees discover the relationships and expertise they need – all while slashing total cost of ownership and enhancing other applications, like Microsoft Office 365. Unlimited approach to enterprise software is designed to simplify and advance the way you use technology. One subscription unlocks every Aurea product, so you can innovate and expand with less risk, more value, and unparalleled performance. Jive connects every employee, whether they are in the office together or working asynchronously separated by eight time zones. It strengthens existing relationships and connects employees to people they don’t know to build a rich, dynamic company culture.

AlertFind from Aurea: It is a Messaging Solutions (AMS) delivers the communications you need during emergencies and unplanned disruptions. You can send notifications to employees via email, landline, mobile phone, and text message — and allow them to respond. AlertFind’s proprietary platform provides quick and easy connections to your HR databases, including Workday, Peoplesoft, Active Directory and many more. The all-new user interface (UI) for AlertFind introduces a modern web-based experience while bringing convenience to your door. Take advantage of improved speed with a faster and more lightweight system while enjoying greater compatibility and security in your emergency notification system.

Aurea Campaign Manager: Aurea Campaign Manager (ACM) delivers mature, field-tested digital marketing capabilities in the cloud. With ACM, marketers can quickly and easily create and manage multiple campaigns, engage with customers across their brand journey, and measure the effectiveness of your digital communication across every channel. Improve segmentation by incorporating behavioral data. ACM automates email messages for trigger and drip campaigns and manages mailing lists, contacts, and segments for strong deliverability. Create a 360-degree view of your customer to enable granular list segmentation and targeting. ACM lets you fully leverage behavioral data to get the best results from every campaign.

FirstRain: It makes it easy to understand complex customers and markets, giving you a tremendous competitive advantage. Aurea’s powerful, SaaS-based analytics solution automatically discovers new sales and lead-generation opportunities, market development strategies, and even new ways to mitigate risk. Powerful heat maps let you see what’s happening as it unfolds, highlighting the companies and business drivers that are currently trending in your target markets. Predictive analytics tell your sales, marketing, and executive teams where to spend their time and how, delivering deep customer knowledge in real-time.

Infer: Expand and optimize your sales and marketing funnel through powerful machine learning. Infer helps increase your conversion rates using proven data science to rapidly identify your most promising prospects, build hyper-targeted segments, and personalize outreach at scale. Infer’s predictive-first platform accurately segments and targets prospects across multiple databases, so you get higher quality MQLs at an improved ROI. Infer analyzes every activity inside your marketing automation platform, so you can know which leads are likely to make a purchase within a set time frame.

The Formidable Leader

Scott Brighton is the Chief Executive Officer of Aurea. He leads the company’s executive team in defining their mission and strategy – which he balances with his passion for spending time with clients, understanding their business objectives and ensuring the solutions are designed to deliver success. Prior to Aurea, Scott served as the President and CEO of Artemis International, a global project and portfolio management software company serving hundreds of Global 2000 companies across the world. Under his leadership, Artemis arrested a multi-year trend of revenue decline with three consecutive years of double-digit growth while also tripling profitability. In 2012, Scott led Artemis through the successful acquisition and integration of Accept Corporation, a SAAS-based product planning software company.

“Aurea was founded with the singular vision of helping businesses succeed in today’s complex digital landscape. To achieve that goal, we do things differently.”


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