CIO Bulletin

Axtria – Blending Information, Analytics, and Technology on Cloud to Improve Patient Outcomes and Drive Business Growth

The Healthcare industry is one of the most challenging industries when it comes to data analytics and management. The massive influx of complex data in the healthcare industry makes it almost intimidating for organizations that don’t have the right data analytics and management tools to handle it. This also results in the failure of such organizations to squeeze out meaningful insights from the data, which otherwise can be used to improve the quality of healthcare offered to patients, as well as, to increase the efficiency of the organization. That’s where the advance data analytics comes into play. The data analytics and management for the healthcare industry are concerned with collecting data from all different departments of the organization to create a central structured data repository. This central and structured data repository enables healthcare practitioners to offer better quality services to patients by adapting a holistic treatment approach and offering personalized healthcare services.

Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. They help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. The company is acutely aware that their work impacts millions of patients and leads passionately to improve patients' lives. Since Axtria's founding in 2010, technology innovation has been their winning differentiation. They continue to leapfrog competition with platforms that deploy Artificial Intelligence and Machine Learning. The cloud-based platforms – Axtria DataMAx™, Axtria SalesIQ™, Axtria InsightsMAx™, and Axtria CustomerIQ™ - enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations.

Offering Cloud-Based Data Analytics Platform for Life Sciences Sector

Axtria DataMAx™: Robust data management is the key to omnichannel execution. Axtria DataMAx™ is a next-generation, global cloud-based commercial life sciences data management product enabling accelerated and actionable business insights from trusted data. Axtria DataMAx™ facilitates the rapid integration of all major structured and unstructured life sciences data sources securely, accurately, and with industry compliance. Data quality and business management rules are applied to ensure the data being processed is conditioned for its intended use and can be trusted. Users can provision data mart creation for downstream consumption and reporting by analytics systems, models, or individual data stewards.

Axtria SalesIQ™: Axtria SalesIQ™ is the leading sales planning and operations solution for the global life sciences industry that enables effective and motivated sales teams resulting in higher commercial success. With the sales rep role continually evolving to meet the demands of a complex commercial model, Axtria SalesIQTM empowers them to make intelligent decisions and reach the right customers at the right time with flexibility and agility. Axtria’s data-driven S&T frameworks can help identify high-potential customer segments, capture the most relevant channels for interacting with them, and speak their language with hyper-targeted messaging. Axtria SalesIQ Roster Management module is designed for commercial sales organizations to manage resources efficiently. Manage territories, field employees to territory assignments, and maintain relevant commercial ops field employee data.

Axtria InsightsMAx^TM: Axtria InsightsMAx™ is the leading cloud-based, unified, analytics, solution, built for the Life Sciences industry that democratizes data scientist capabilities into the hands of business decision-makers, enabling enterprise analytics industrialization and competitive advantage. Its rich reusable library of models across sales, marketing, payer, patient, and trade domains, enforces accelerated data preparation and collaborative analytics development. Axtria’s deep life sciences experience is infused in every aspect of Axtria InsightsMAx™ and helps users build industry-specific modules and workflows, enabling faster insights across use cases.

Axtria CustomerIQ™: is the most advanced omnichannel-driven customer engagement solution for the life sciences industry. It enables personalized interactions, at scale to optimize commercial activity. Axtria CustomerIQ™ combines the power of AI/ML-based analytics with a unique knowledge of the customer journey to recommend Next Best Experiences (NBX) through Next Best Action (NBA) recommendations, significantly improving the interaction between the life sciences company and its customers. Axtria CustomerIQ™ provides a complete, continuous 360° view of the customer while automating and optimizing the efficiency of both sales and marketing channels, driving higher revenue. Automate and optimize the efficiency of sales and marketing channels, enable omnichannel customer experience, and drive higher revenue.

Meet the Leader

Jaswinder Chadha is the President and Chief Executive Officer of Axtria. He has a wide range of expertise in strategic guidance, organizational operations and works closely with senior executives of global clients.

Mr. Chadha is a pioneer in building advanced decision support software. He has worked closely with over 100 global companies to improve the effectiveness of their commercial operations. He has been recognized by several prestigious organizations for his leadership and entrepreneurial achievements. Jaswinder is the two-time winner of E&Y "Entrepreneur of the Year" award in 2018 and 2004. Pharmaceutical Management Science Association (PMSA) awarded him with a prestigious lifetime achievement award in 2014. In 2009, he was named to the PharmaVOICE 100, which recognizes the 100 most influential people in the life sciences industry. He was awarded the year 2003 "Top Forty under Forty" by NJBiz Magazine.