Irrespective of whether you are a well established or a new business one thing is true, if you are not creating content you are losing market share to your competitors that are. Distributing consistent and good quality content on the social media platforms most relevant to your target audience has become as mandatory as having a website or even business cards in the 90’s. Only content requires more creativity and time to create.
This is where Beach Chair Marketing comes in, we believe in making content creation simple, fun and engaging. We simplify this entire process for our clients so that they can connect and engage with their audience. Taking the complexity out of the technology is something we thrive in doing, to give our clients the gift of time.
Therefore, technology is pivotal in making our campaigns a huge success. Without understanding the importance of technology and how it can not only save you time but also exponentially multiply the number of people that your business reaches.
Beach Chair Marketing is one of the best firms when it comes to keeping up with technology. At Beach Chair Marketing, they believe digital has a massive advantage on it’s older siblings, aka the radio, tv and. Newspaper, and that is that digital provides analytics and that the audience can talk back to you directly.
The ability to see views and clicks or going back and forth in comments is very powerful.
The firm facilitates this communication for companies and busy entrepreneurs. At its core, they are passionate about taking a relaxed and straightforward approach to the complex topic that is social media and email marketing.
In conversation with Marcio Da Silva, the Founder and Creative Director at Beach Chair Marketing
Q. What was the motivation behind starting Beach Chair Marketing?
The desire to fulfill the need for businesses to generate inbound leads through distributing content and consistent educational emails that help promote their brands. We want to simplify this process and add a touch of creativity that businesses can not do independently.
Q. What makes Beach Chair Marketing relevant in today’s times? Could you give us some context?
We constantly evolving the tools we use and the channels we work on. The world has reached a pinnacle of evolution when it comes to communication. The newspaper, radio, and TV did not allow for engagement or data analytics like digital media. This is why data is such a big thing for us.
Q. What is the primary purpose of a data-driven marketing approach? How does it help the organizations in their marketing endeavor?=
It provides direction and can serve as a compass to gauge if the conversation you are trying to have with your audience is going the right way. Looking back at your analytics for social media consistently will let you know which days of the week your content performs the best and which topics your audience connects to the most.
Marketing is highly effective when it is targeted and tailored toward an individual. Tell us about your data accumulation method for improving the experience of the consumers.
We rely on tools like Zapier to centralize data and ensure duplicates are avoided. We create monthly reports and always compare the current month’s numbers to the previous.
Q. Tell us about your content development. What are the factors that will contribute to the engagement level?
Research and constructive brainstorming are the pillars of great content. If you are talking about things people want to hear about or if you address topics in a perspective that entertains people and changes their perceptions by teaching them something new. Great content starts with original and pure intent.
Q. Business owners trying to compete in this highly competitive market face a dilemma with their digital marketing campaign. How do you help them find the right tool they can use and focus on?
Authenticity is a significant component of standing out in a competitive market; content is a great way to do that. When it comes to tools, we provide our clients with tools for them to focus on; one of them is a content management system. It is a project management app with a content assembly line from ideas to post engagement. This allows them to see the progression of each piece of content.
Q. Expertise is the first and most significant advantage of the right marketing firm. How do you source the right talents to maintain the quality of your services?
When it comes to sourcing talent, we believe in keeping our team small enough to share a pizza. We rely on a couple of interns to help with the heavy loads, and the best interns become part of the team. Our team is under constant development & constant assessment. The industry moves very fast, and so must our capabilities.
Q. What does the future hold for your company and its customers? Are exciting things on the way?
Absolutely! We recently started offering a video-sharing platform allowing our clients to record their own videos and share them with us immediately on the cloud for editing. This tool also allows them to edit the video themselves, add subtitles, and post it directly from the tool. We also look deeper into marketing automation as part of our funnel and landing page building service.
Leading Beach chair Marketing by keeping up with evolving times and always delivering ROI
Márcio Da Silva is the Founder and Creative Director at Beach Chair Marketing. Márcio’s blend of operational and marketing experience makes his vision unique because he focuses on creative deliverability and smooth project execution.
Seamless project management is a large part of running a creative shop to ensure goals are met and engagement is had. His vision is to make technology simple and make it do the hard work.