CIO Bulletin

Transforming brands through research driven web design: Big Drop

The full service digital advertising agency consists of a multicultural staff that includes more than a hundred analysts, strategists, masterminds, and creatives across several locations such as NYC, Europe, and the LA office. The team also includes a handful of people and a perfectionist group who love to take challenges and never know when they can quit. The team is not only thinkers but also innovators as the team is well determined in re-imagining the process of web design development and digital marketing. The team has partnered with fortune five hundred companies, SMBs, start-ups, and people since 2013 to unlock the potential value via technology, creativity, and business-minded critical thinking.

The team believes in making the clients’ experience more memorable. This is what the team considers an effective way to make a strong connection with the clients’ clients. The team help create custom solutions ranging from dynamic web styles/designs to cutting-edge marketing strategies and digital plans. The team believes that the digital web designs will transcend future trends. Every customer the team has worked with has become an integral part of the team. The team takes all the client’s challenges and celebrates the victories together. The team believes in helping forward-thinking customers to achieve more success in the field of digital culture. The team collaborates with innovative brands to create cutting-edge digital experiences.

Services offered by the company

Web Design: With the future-proof, compelling, and human-centered web design approach, the clients can enhance the clients’ digital existence. A website is an important part of narrating the clients’ brand's story to the audience. Big Drop Inc is not just a web design organization. If the clients need a strategic vision, the clients should come to the innovative design team, which assists the clients in setting the clients’ apart from the crowd and creating future growth. The team believes in creating a collaborative procedure where the clients can involve the clients’ team in each step. As a result, the team enables the clients to make the clients’ customer journey more delightful and frictionless. The designer team gets immersed in the clients’ brand and industry to make a website that best represents the clients’ company and helps the clients achieve the clients’ future goals.

The web designing process starts with proper communication to determine the clients’ website's business objectives and goals to create a strategy to enhance the clients’ business brand. Then, the team drafts a project plan and timeline to provide an innovative website design enriched in futuristic technology. Extensive research and analysis of the competitors, industry, internal stakeholders, and audience develop the tailored designs and strategies. The team even conducts interviews with them to ensure that the clients’ business design is successful. After completing the research, the team makes the plan's foundation by framing a wireframe and sitemap to map out important functionalities, key structures, and features of the clients’ business website. The team emphasizes putting joint efforts with the client’s approval in the project. The team collaborates with the innovative team to decide the necessary content and what contents are more valuable to the customers. The team also determines where to place the content to drive conversion and ensure sustainable business growth. Keeping the clients’ business aims and input in mind, the company uses custom human-facing elements, visual graphics, and technology to bring the clients’ brand to life. It offers them an excellent experience to make the new website design successful.

Branding: A business brand is beyond just a business symbol or a logo. At Big Drop, the team help the clients develop a branding strategy consisting of a primary brand audit to scale and identify the clients’ brand fully. In this way, the team helps the clients create an impactful cohesive story for the clients’ brand and reach out to prospective customers and other channels. The branding agency team at Big Drip helps define and develop an identity that can build relevant brand experience and transform, scale, and offer stable growth for the clients’ brand. The team develops a strong brand strategy on the clients’ behalf to promote meaningful and impactful marketing initiatives which will increase the clients’ profits.

The first step that the team takes for offering cohesive branding solutions to the clients is collaborating with them as well as performing in-depth research so that the team of experts can assist the clients in developing strong branding strategies. The team understands the clients’ present position in the industry and analyze the points which the team can make to help the clients become unique in the market so that the clients can grab the attention of potential buyers. The team first converse with the clients in the discovery phase and then develops a strong brand identity. For this, the team works on different factors such as defining all core values, creative messaging and building the strong personality of the clients’ brand. This process helps to easily define the clients’ business and make customers understand what the clients’ brand stands for.

The next step, which is full of fun, is designing the clients’ brand identity. The expert creative team helps the clients design everything the clients require to develop the clients’ brand identity. After pleasing the clients by making a unique identity for their brand, the team helps them implement their visual identity to promote their digital presence.

Garry Kanfer, President