50 Leading Companies to Watch 2022
In today’s non-stop global economy, fuel that propels the engine of business is knowledge (Insights) and wisdom (Actions). In this context, adoption of Big Data & Analytics have become a necessity to transform businesses from locally to globally. BigTapp defines a pragmatic approach to Big Data & Analytics that is rooted in performance and focused on impact.Gone are the days where businesses used to decide with a little data and lot of gut instinct. In today’s economic climate, businesses have realized the importance and impact of Big Data & Analytics – by combining businesses core data, contextual data (both internal and external to the organization) along with social media data has much higher impact resulting in the ability to take advantage of opportunities, minimize.
Big "InFo ActiV" platform
Big Data provides great opportunities for businesses along with great challenges. Primary among them is the ability to harness poly-structured data from a myriad of sources at the right latency, derive Insights and convert the Insights to appropriate business Actions. A greater challenge is to envision business use cases for using Big Data Insights, both for incremental value and transformational/disruptive business models. BigTapp’s Big "InFo ActiV" platform enables creation of Business Analytics applications without getting dragged by these challenges. Engineered to be highly scalable and built for Cloud, it is available on a consumption based pricing model, ensuring a higher ROI given the relatively lower investment costs. BigTapp’s CVM Analytics is one of the Business Analytics applications built using the Big"InFo ActiV" platform. Key capabilities of the platform are:
BigTapp‘s CVM analytics
Big Data & Analytics transform data into knowledge and wisdom by collecting, organizing and analyzing large sets of data to understand the historical hidden fact, patterns and other useful information. The ingenious BigTapp’s CVM Analytics not only helps the businesses to understand about their Hindsight it also allows them to identify the Insight and Foresight for future business decisions.
Businesses are constantly struggling to analyze the high volume of available data. BigTapp’s CVM Analytics has been designed “to provide creative solutions to complex problems”. Partnering with BigTapp allows the businesses to boost their sales volume, increase their efficiency, improve their risk management, customer service and overall operations.
Marketing Democratization (Mi’Das)
Apart from the transformational shift in decision making the key objective of Mi’Das is to increase the profitability and probability of scale and size of the sale per customer.
In the current scenario people at the customer focus roles have very little say while designing the promotions in spite of having a great level of crucial contextual based information at a local geographical level.
With heavy competition from E-Commerce players retailers are under immense pressure to provide great customer experience clubbed with significant value add. The company’s solutions provides the necessary contextual insights (segment level and individual level information) to the front line employees to real time effective decision making.
What customer need/pain point does mi’das solve?
Traditionally insights and insights driven marketing are handled at headquarters or regional level by retailers. At the customer facing level, i.e. the retail store, there are not many options available for Store personnel like Store Managers to leverage insights and take decisions, especially in the area of customer offers and campaigns.
Store managers lack real time insights on their business performance and relevant data like their catchment area customer profile, store specific buying patterns like market baskets etc. which they can leverage to take timely decisions. In the case of luxury retailers, insights on individual customers who are currently in the store are not available to the salespersons to take informed decisions on what products to offer or cross sell. The store managers typically don’t have the capability to run instantaneous campaigns that are relevant to their store by leveraging data driven insights and their contextual awareness of what is happening in their environment.
FEATURES OF MI’DAS
Delivering robust customer experience: To beat the fellow competitors it’s has become a necessity for retailers to provide an experiential customer experience throughout the customer lifecycle journey.
Granular level insights: Let the requirement be for segmented level or individual customer level, BigTapp’s solutions offer the best in class insights through effective analysis.
Dissemination of decision making: By disseminating the responsibility and accountability to the people at different level in the organization BigTapp can experience an open and free communication flow with a faster decision making time frame.
Empower the power of frontline talents: The transformational shift will ensure that the contextual knowledge of the employees will be harnessed for effective marketing activities with higher ROI.
Venkata Narayanan, Founder & CEO
Vastly experienced by age but young at his thoughts is the best way to describe Venkata Narayanan the Founder and CEO of BigTapp. With around 30 years of experience in his professional life in the field of management and consulting led the way to start BigTapp with a strong vision. Having spent the last 20 years in analytics, Venkat is a firm believer of using Insights based on data to drive decision making at all levels in the organization. This belief is the driver of the Insights to Action paradigm of BigTapp. Venkat founded Business Intelligence & Analytics specialist Knowledge Dynamics in 1997, which was subsequently acquired by Satyam (Tech-Mahindra) in 2005. He held various management roles and was last Senior Vice President & Head of Strategic Initiatives in Tech Mahindra.