A digital marketing agency for startups: Beantown Media Ventures

With a deep understanding of the startup ecosystem, Beantown Media Ventures (BMV) is a digital marketing agency that leverages its expertise in public relations, content marketing, social media, and influencer engagement to help startups and challenger brands grow. Over the last decade, BMV partnered with some of the world’s most innovative companies to bring their products to market and rapidly scale. Simply put, they ensure your startup story gets heard and engaged with to drive leads, accelerate growth, and increase valuations.

Public Relations

PR is a powerful tool for startup brands. When combined with BMV’s passion for creative storytelling, firm understanding of narrative development, and well-established media relationships, that power is exponentially increased. BMV’s team knows what will get you the most visibility and how to get you there.

Content Marketing

Looking for content marketing for startups? Prove your value to customers with data-driven, engaging and expertly crafted content. BMV team is adept at producing and distributing thought leadership narratives, whitepapers, eBooks, surveys, blog posts, newsletter copy, graphics and short-form videos that build awareness, improve SEO and drive inbound leads for your startup.

Influencer Marketing

No matter who your target market is, the best way to earn credibility is through third-party validation from influencers. Using BMV’s BrandCirc platform, they  identify and engage the bloggers, social personalities and celebrities that are relevant to your startup so they can tell your story and turn their followers into your customers.

Social Media

Social media conversations are happening around the clock with or without your brand. With a steady stream of branded content fueling your social streams and pages, and BMV managing your paid social campaigns to amplify earned media, they make sure that you are part of these conversations, whenever and wherever they are taking place.

A Proven Approach to Technology PR for Startups

Strategic Messaging: Narrative development is a critical component of public relations for startups. The ability to deliver a compelling story can elevate you above a crowded number of new entrants and as a worthy challenger to much larger industry incumbents. To enhance PR for startups, BMV works directly with founding teams to create a strategic framework and key messages that will resonate with customers, employees, partners, the media, and investors.

Media Relations: When it comes to awareness, credibility, and distribution, earned media plays a critical role in successful PR for startups. The BMV team includes some of the best media and analyst relations strategists in the technology field. As media and digital public relations experts, they know what stories will resonate with reporters or influencers, which outlets and platforms will drive the most digital engagement across social media channels, and how to use content marketing to amplify efforts.

Thought Leadership: In addition to driving customer awareness and growth through public relations marketing programs, the BMV team is adept at creating thought leadership programs that position founders as the next visionaries within their respective fields. These programs elevate the standing of the executive leadership team while also increasing the company’s valuation in the eyes of potential investors and future acquirers.

Speaking & Awards: Speaking programs are a key aspect of thought leadership platforms and combine with award programs to build 3rd party validation for startups. As part of their public relations services, BMV works with event organizers and award judges across sectors to maximize the odds of securing inclusion for your startup. From creating abstracts to managing submissions, the BMV team handles each step as part of PR programs for startups.

Scale your startup with content marketing

BMV leverages its expertise in content marketing to help startups and challenger brands in San Francisco, Los Angeles, Boston, and across the globe grow. Today’s most successful growth brands are also publishers of great content. Branded content drives inbound links and leads, and allows startup brands to have direct conversations with the customers they are targeting. As a content marketing agency, BMV offers a proven team of writers, graphic designers, videographers, and data journalists that enable VC-backed startups to scale the production and distribution of high-quality content that yields tangible marketing results.

Influencer marketing for VC-backed startups

BMV leverages its influencer marketing expertise to help startups and challenger brands in Boston, Los Angeles, and across the world grow. Using its BrandCirc platform, BMV analyzes and identifies the influencers across platforms such as Instagram, YouTube, TikTok, Twitter, and Facebook who can maximize a growth brand’s reach and engagement. From there, it designs and manages branded and sponsored content to ensure performance and return for startup influencer marketing campaigns.

Kyle Austin: Founder & Managing Partner

Kyle has helped 100’s of venture-backed startups drive leads, build valuations, and achieve successful exits. During his career, he’s strategized and, executed digital marketing communications campaigns for high-growth companies to Fortune 500 corporations. He has led PR teams honored with some of the industry’s most prestigious awards including a Silver Anvil from the PRSA and the IPRA/United Nations Grand Award. Kyle has an MBA from Babson College and is a mentor at MassChallenge, one of the largest non-profit startup incubators.

“We are domain experts in the technology field assisting seed-stage to Series D-backed startups.”