We are heading to a future where virtually everything is under the constant surveillance of a digital eye. The information that we get from instruments such as video cameras and security infrastructure is not limited by human analysis.
Computer vision is a field of AI that trains computers to understand and analyze the visual world. C2RO’s AI-based real-time video analytics software solution transforms human behaviour into actionable data that help companies make better decisions that improve their operations as a whole.
Ensuring the Best Customer Experience at Every Touchpoint and Maximizing ROI While Still Maintaining Data Privacy
Acting within the boundaries of the most stringent data privacy laws is challenging and is precisely where C2RO’s expertise comes into play. C2RO has become recognized as the most trusted Privacy-Aware AI-powered video analytics company in the world. It has pioneered a new class of ‘non-biometric’ video analytics systems for journey analysis and socio-demographic classification, using proprietary edge-cloud AI and computer vision technologies.
ENTERA™, C2RO’s flagship product, is the most advanced GDPR-Compliant Video Analytics Platform in the industry. It has been deployed globally at Tier-1 customer sites in retail, malls, smart city and transportation, enterprise and commercial real estate, public safety and security, Industry 4.0, AIoT, and more.
In conversation with Riccardo Badalone, CEO of C2RO
Tell us about C2RO™.
C2RO™ is all about transforming human behaviour and attributes into data for businesses. We have a vertically integrated, 360-degree analysis platform that understands everything about where people go, their demographic class, objects, and places they engage, and right down to what they touch and grab. We like to say what, where, when, and why… but never who.
Q. What is unique about C2RO’s technology and, how are you helping drive the digital transformation?
The unique thing about what we are doing, besides the vertical integration around the capabilities, is the fact that we developed an AI stack that is fully non-bio-metric and real-time, which means that we never use personal data or store images to extract the information for our customers. We produce fully anonymized data so we can guarantee that there is no personal information captured or stored in our system, preserving the data privacy rights of individuals at all times.
Additionally, C2RO’s biometric-free solutions are built for the scale and reuse of existing security cameras, which is a massive advantage for our customers that have already made significant infrastructure investments. We are recognized by some of the biggest players in the industry for developing business analysis systems that extract incredibly valuable insights never before available with other technologies, and we have had a huge positive impact on our customers’ business operations overall. In many cases, we are breaking new ground with their teams, exploring data analysis of aspects of their business that they were never able to quantify and optimize in the past.
Q. Can you tell us about ENTERA™ and how C2RO’s AI Video Analytics solutions are transforming today’s data-driven world?
ENTERA™ serves three key industries: Retail, Transportation, Smart Cities, and Manufacturing.
Q. Since C2RO’s ENTERA™ is predominantly dependent on surveillance cameras to acquire data and monitor the areas of implementation, how is the product biometric-free?
ENTERA™ is the world’s ONLY patented biometric-free, 100% FACELESS AI™ platform that guarantees data privacy regulation compliance with European Privacy Commission acceptance in several EU countries. Patent pending technology ensures that all data and statistics gathered by the system are explicitly not derived from uniquely identifying biometric elements (visitors’ faces, the way a person walks, etc.) This guarantees that personal information is NEVER used in the collection of data and statistics at the site of analysis. This is true for all data generated by the system, including demographics and camera-to-camera reconnection. It allows the system to be safely audited at scale, and if necessary, allows for the training of models using on-site data to achieve guaranteed levels of accuracy.
Q. Can you share a success story that stands out?
Our client, one of the biggest metro systems in North America, was frustrated because their simulations, which were generated using expensive human movement analysis systems, were not accurate and did not allow them to model and implement solutions to congestion and dangerous levels of density at peak rush hours.
ENTERA™ offered immediate and highly accurate data that could be used to assess specific metrics:
With ENTERA™, they improved the riders traveling time, uncovered system capacity needs for long-term planning, and could save close to $3M/year in dated simulation technology.
Enabling AI-powered video analytics to impact the market
Riccardo Badalone, is the CEO of C2RO. He is also a Member of the AIoT Canada Board of Directors. Riccardo is a passionate and driven tech entrepreneur. For the last 20 years, he has led multi-disciplinary teams and built category-defining companies from the ground up.
Riccardo is an active member of the Montreal Startup Ecosystem. As part of MentorConnect Montreal, Riccardo is helping companies by providing strategic guidance to improve culture and productivity and accelerate success.
To learn more, visit: https://www.c2ro.com/entera
To contact C2RO go to: https://www.c2ro.com/contact-us
To access and download our Use Cases go to: https://www.c2ro.com/customer-use-cases