Candidly – Empowering Financial Futures and Simplifying Education Expenses and Wealth Building

Candidly, an AI-driven platform, is transforming how individuals manage student debt and savings. Addressing the full lifecycle of education expenses, Candidly helps users simultaneously pay down student debt and build wealth.

By partnering with leading employers, financial services companies, and financial institutions, Candidly integrates its platform seamlessly into various financial services experiences. Offering flexible integration options like outlink, SSO, widget integration, and APIs, Candidly meets partners wherever they are in terms of resources and technical capabilities. The platform supports multiple branding options, including white labeling and co-branding.

Recognizing education as one of the most significant investments people make, Candidly brings compassion, authenticity, and confidence to Americans navigating their education journeys. Backed by prominent investors such as Aflac, Salesforce Ventures, and UBS, Candidly is committed to helping individuals make smarter financial decisions for a brighter future.

Revolutionizing Student Debt and Savings Management with AI

Candidly is an innovative, AI-driven platform dedicated to optimizing student debt repayment and enhancing savings. This cutting-edge platform provides personalized, actionable guidance to help individuals navigate the complexities of managing education expenses while building wealth. By leveraging advanced technology, Candidly tailors its recommendations to each user's unique financial situation, ensuring that they receive the most effective strategies for their specific needs.

The platform's primary goal is to address the entire lifecycle of education-related financial management. From initial planning and borrowing to repayment and long-term financial health, Candidly offers comprehensive support at every stage. Its AI capabilities continuously assess users' financial health, integrating this data with expert guidance to create personalized plans. This approach ensures that users can make informed decisions quickly, driving immediate savings and setting the stage for a secure financial future.

Candidly's effectiveness is further enhanced through strategic partnerships with leading employers, financial institutions, and financial service providers. By embedding its platform into various financial ecosystems, Candidly ensures that its tools and resources are accessible wherever users work, bank, or engage with financial services. This seamless integration is facilitated through flexible options such as outlinks, single sign-on (SSO), widget integration, and APIs, allowing partners to incorporate Candidly's capabilities in a way that best suits their existing infrastructure and technical capabilities. Through its innovative technology and strategic partnerships, Candidly is revolutionizing the way individuals manage education expenses, paving the way for greater financial stability and growth.

How Candidly Works

Assess: Candidly continuously evaluates the financial health of its users, combining this data with expert guidance and content to create a personalized plan. This ensures that each user receives tailored advice that aligns with their unique financial situation and goals.

Optimize: The platform guides users to take actionable steps within minutes, driving immediate savings to their wallets. By providing clear, concise recommendations, Candidly empowers users to make informed financial decisions quickly and efficiently.

Accelerate: Candidly enables users to take steps today that will secure a financially sound future. By focusing on long-term financial health, the platform helps users to not only manage their current debt but also to build a stable foundation for the future.

Core Capabilities

Candidly offers a range of features designed to address various aspects of student debt and savings management:

Federal Forgiveness Finder: Helps users identify opportunities for federal loan forgiveness programs.

College Planning: Provides tools and resources for effective college planning and financial preparation.

Articles and How-to Guides: Offers a wealth of information to help users navigate their financial journeys.

Multi-lender Marketplace: Allows users to explore and compare different loan options from multiple lenders.

Auto-payments: Facilitates automated payments to streamline debt repayment processes.

Student Loan Dashboard: Provides a comprehensive overview of all student loans in one place.

Gamified Repayment: Engages users through gamification to make debt repayment more interactive and motivating.

Friends and Family Contributions: Enables users to receive financial support from their network.

Gamified Emergency Savings: Encourages the development of emergency savings through gamified experiences.

Premium Capabilities

In addition to its core features, Candidly offers premium capabilities for an enhanced user experience:

Student Loan Contributions: Allows employers to contribute directly to employees' student loans.

Public Service Loan Forgiveness Tools: Provides resources for users pursuing public service loan forgiveness.

Student Loan Retirement Match: Helps users maximize their retirement savings while managing student debt.

Expert Coaching: Offers personalized financial coaching from experts.

Emergency Savings Contributions: Facilitates employer contributions to employees' emergency savings funds.

Flexible and Fast-to-Market Integration

Candidly’s platform is designed for versatility and ease of integration, offering several options to suit different needs and technical capabilities:

Outlink: Provides a co-branded, configurable experience that can be launched in just days.

SSO (Single Sign-On): Allows seamless transitions from partner applications to Candidly’s platform.

Widget: Easily integrates into a partner’s native experience.

API: Gives partners full control over the front-end experience, ensuring a seamless user journey.

Candidly stands out as a comprehensive, AI-driven solution for managing student debt and optimizing savings. By offering flexible integration options and a wide range of features, it empowers users to take control of their financial futures.

About | Laurel Taylor

At Candidly, the passion behind the mission is deeply personal. Laurel Taylor, the founder and CEO, knows firsthand the challenges of managing substantial student debt. Six years ago, while fast-tracking her career, Laurel was burdened by nearly $200,000 in student debt, accumulated by both her and her mother to fund her education. This financial strain was a significant obstacle to achieving her full potential.

Determined to find a solution, Laurel founded Candidly in 2016, originally known as FutureFuel.io. She recognized an urgent, unmet need for intelligent solutions to support individuals and families through every stage of the education finance journey—from planning and borrowing to repayment. Under her leadership, Candidly has grown into a platform that empowers users to take control of their financial futures, addressing the complexities of student debt with compassion and innovation.

“Candidly is not just a tool for managing student debt; it is a comprehensive financial wellness platform that empowers users to take control of their financial futures.”