Captiv8 – Combining data, influencer strategy, & social insights for impactful and measurable brand storytelling

It is becoming increasingly difficult for brands to get attention on the Internet. This is largely because every business, big or small, has invaded the online world creating an insurmountable amount of noise. This has made consumers extremely skeptical about brands that indulge in self-promotion. That is why the demand for new, innovative digital marketing strategies has been on the rise. The quest for an alternate approach has compelled brands to appreciate the power of influencers. Influencer marketing is becoming a favorite among digital marketers and business owners. Many brands are investing a significant amount of time and resources into executing successful influencer marketing campaigns. Collaborating with influencers can help create online buzz about your brand. In addition, it can strengthen your brand’s reputation, improve audience engagement, and increase conversions.

Captiv8 is the ultimate influencer marketing platform and product to empower brands across the globe. Brands leverage Captiv8’s artificial intelligence platform, which makes it simple for brands to amplify influencer marketing campaigns by better understanding their audience, discovering creators, optimize content, benchmark against competitors, and grow customer segments across social media. The platform is constructed to amplify an array of unique voices with searchability for ethnicity, disabilities, and gender and sexual identity, enabling creators to express who they are - and for brands to partner with them. The Captiv8 Platform is complemented by the Captiv8 Marketplace to make smarter buys by discovering and matching with talent based on real-time audience data across all major social platforms such as Instagram, Twitter, YouTube, TikTok, Pinterest, Twitch, and Facebook.

Uniting the World’s Leading Brands and Creators with Innovative Product Suite

Influencer Marketing Suite: Understand where your brand, competitors and creators fit in across the social landscape with a solution that delivers actionable insights to serve as the cornerstone of your influencer marketing strategy. Set custom trackers and analyze data to uncover trends, competitive differentiators, and opportunities to drive your influencer marketing strategy forward. With over 30 million profiles at your fingertips, effortlessly identify, contact and engage the creators that meet the criteria most important to you. Whether it's personal details or historical performance data, the creators you’re looking for are easily discovered. With more than 500 search filters at your disposal, connecting with your ideal influencer is just a few clicks away. Sort by engagement, personal details, previous brand collaborations and audience demographics - then use the global post search to discover influencers who are organically talking about specific topics and trends. Captiv8's enterprise dashboard enables real-time performance monitoring. API integrations across social platforms help you to measure against your KPIs and power your decision-making as you build long-term influencer strategies.

Creator Collective Marketing Suite: Leverage creators to drive commerce at scale with clear attribution in their complete, integrated affiliate marketing suite. Creator recommendations result in more than just awareness. More than 50 percent of Gen Z and Millennial consumers have purchased a creator recommended product. Unlock greater revenue potential with a platform that enables performance-based influencer marketing. Integrate with Shopify, Refersion, and WooCommerce for seamless gifting and inventory management to simplify your workflow and build shoppable content for both Instagram and TikTok. Use data to strengthen your influencer marketing. Understand ROI through their proprietary tracking pixel and make insights-backed decisions around both creator re-engagement and future campaign strategies. Boost large-scale campaigns based on your desired impact. Captiv8's platform selects the top performing creative to optimize your paid media budget and maximize results that align with your key objectives.

Creator Solutions: You are masterful at building relationships with your community and brand partners. Now lean on us so you have more time to do what you do best - create. Simplify collaborations, track payments, analyze performance, and better understand your audience – all right here. Manage, measure, and monetize your influence. Track upcoming payments, analyze performance across campaigns and control advertiser whitelisting access. Plus, talent managers can access and manage opportunities on your behalf. Visualize content performance across all of your social channels with full access to campaign analytics and insights to better assert your value. Measure organic content, optimize creative direction, and identify potential campaigns and partners. From authentication and profile management to brand inquiries, payment statuses and post scheduling, they give you the tools you need to manage all of your creators from their hub - without your clients ever having to log in. Captiv8's talent roster tools to effectively showcase the talent clients' most up to date social media statistics to potential advertising partners.

Krishna Subramanian | Co-Founder & CEO

He is a serial tech entrepreneur, angel investor and commentator on mobile advertising. He is best known for a being a founding employee of BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010. Mr. Subramanian has also written for Forbes, The Huffington Post, Advertising Age, and Mashable.

"We built our proprietary platform based on our real-world campaign experience. Diversity, Equity and Inclusion are in our DNA as a minority-owned business."