Cattle Dog Digital: Full Revenue Cycle Services to Round Up, Ignite or Accelerate Your Business

Founded in 2015, Cattle Dog Digital believes that Revenue Operations (RevOps) is the end-to-end business process of driving predictable revenue, engagement and customer success across marketing, sales, renewals, operations and expansion through transparency in technology solutions, governance that supports investments and execution automation where possible. As Technology Platform RevOps practitioners, Cattle Dog Digital looks for ways to increase ROI, drive efficiencies and get the most from the IT spend.

Headquartered in Sydney, Australia, Cattle Dog Digital provides full-stack implementation services, specializing in Salesforce and FinancialForce for clients, large and small. Always focused on delivering successful outcomes, the team adheres to best of breed governance practices with all teams fully aligned, using Agile delivery. The company uniquely provides expertise across all business functions including sales, marketing, services and finance which benefits clients with the most efficient, 360 degree end-to-end view of their business. The company's practice teams are fully certified across FinancialForce, Salesforce CRM, Marketing Cloud, Pardot and more.

“The staff at The Melbourne Market Authority have been thrilled with the way that Cattle Dog and Salesforce has enabled them to reduce the number of software systems into one package. The Cattle Dog team have been wonderful to work with. They are always available whenever we need to call them,” Harry Battal, CFO of Melbourne Market Authority (a Cattle Dog Digital client).

"Cattle Dog Digital provides clients of all sizes flexible digital transformation services. It starts at the heart of you and how your organization works."

Cattle Dog Digital provides clients of all sizes flexible digital transformation services. It starts at the heart of you and how your organization works. Whether you are already heavy users of technology or just starting out with your implementations Cattle Dog’s pedigree delivery team is keen to help.

Cattle Dog Digital was recently named "Partner of the Year'' for the APAC region at this year's FinancialForce Partner Summit after doubling the size of its practice in 2020. The company is a pedigree pack of consultants, technologists, marketing specialists, strategists, and operations gurus who are drawn together by a shared vision of changing the delivery of digital transformation services.

The company's offerings include:

Digital Marketing Automation & Activation: Enhance your marketing delivery, set up full-funnel analytics, and optimize marketing qualified leads (MQLs) using Salesforce Pardot, Hubspot, Marketo and market leading Martech.

Single View Of Your Customer: Transform the way you manage leads, contacts, accounts, opportunities, activities, and customer service. Implement CRM best practices to elevate the way you interact with clients across your business.

ERP, Supply Chain & Financials: Simplify supply chain management, project financials, billing and invoicing, revenue management, accounting and finance. Streamline how you manage ERP and financials by connecting them to your sales, marketing and business platforms.

As full-funnel experts, Cattle Dog Digital plans and builds solutions that match core processes to deliver the best business outcomes. Using a cloud tech stack, the company always adheres to governance practices

Working with PeopleStreme

PeopleStreme is a human capital management (HCM) solution that helps HR professionals identify, hire and onboard the right candidates for their business. The company required long-term partner to rectify multiple technical hangovers that were limiting the effectiveness of their Salesforce solution which was also impacting their ROI. The business was also going through an acquisition process which required data preparation and consolidation. The impact of the technical debt was widespread; including minimizing sales teams ability to sell, reducing trust in pricing functionality, and limiting visibility into critical business reports.

Cattle Dog Digital established a long-term direct relationship with key stakeholders within PeopleStreme in an agile and collaborative engagement, to rapidly deliver core functionality with the highest return on investment. Cattle Dog Digital continues to partner with PeopleStreme on their transformation journey.

Cattle Dog Digital's team of experts dove down into the strategy and key objectives of the business and saw how they could achieve those goals together with the solution. What made this project a rapid success was that the PeopleStreme team shared the value of adopting best of breed technologies. Cattle Dog Digital was able to leverage cloud technology and continuous improvement practices to deliver the desired outcomes. PeopleStreme adopted pedigree governance practices that will guide their continued digital journey.

Outcomes:

• Exponential process improvements
• Streamlined ERP and financial reporting through FinancialForce Accounting
• Improved insights through Einstein Analytics Reporting
• Closed the loop with Marketing Automation; Pardot bringing insights into view

“We went from a simple off the-shelf accounting system, very limited in reporting, very limited, almost nonexistent visibility of customers, where they were coming from, how much revenue were getting, now with the full complement of FinancialForce and Salesforce. We have a 360 degree view of all of our customers. From the very, very beginnings of their origin with us as a lead, all the way through to their renewal as a customer now,” said Fionn O'Keeffe, CFO of PeopleStreme.

Luke Orell, Managing Director

"The company uniquely provides expertise across all business functions including sales, marketing, services and finance which benefits clients with the most efficient, 360 degree end-to-end view of their business."