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Apart from the obvious function of getting the cash register clinking, billing also plays a pivotal role in customer relationships. It ensures that the customers get to know what they pay for, when, and why. And in a business where it gets promoted from a one-off affair to a recurring event and is assigned the moniker of "Subscription Billing", it becomes all the more noteworthy. For a subscription business, a billing software is like the hub of the subscription wheel that holds the multiple spokes (like subscription management, billing, invoicing and accounting, payment processing, fraud management, et cetera) together, ensuring that the wheel keeps spinning smoothly and steadily, so that your SaaS vehicle can efficiently climb the mountain of growth.
Subscription management software stores your product catalog, their prices, your subscribers’ data i.e. their subscriptions, any add-ons, history of their transactions, and billing cycles. Enabling and streamlining the billing process for you, and thereby giving you the ability to realize the fruits of your labor - the labor of acquiring and serving your customers. In less dramatic words - collecting payments from your customers, through a flexible range of payment options (credit cards, debit cards, PayPal, Amazon Payments, ACH, wire transfer, checks, cash, etc.). By providing these capabilities out of the box, the subscription software can turn an inconvenient hassle into a business advantage to drive growth. Subscription billing platforms work on top of payment gateway(s), triggering charges to a customer’s card or bank as dictated by the billing logic that’s configured within.
Chargify is a billing and subscription management platform for fast-growing B2B SaaS businesses. Founded in 2009, Chargify has helped thousands of businesses manage millions of offers that drive billions in annual revenue. It removes billing bottlenecks and gives front, corner, and back-office teams the speed and flexibility to accelerate growth. Over the past decade, Chargify has expanded its offerings to address the complexities of the entire subscription lifecycle: Recurring Billing, subscription management, revenue retention, business analytics, and revenue operations. Chargify combines great technology, subscription expertise, and a customer service ethos to solve real-world problems and is committed to becoming the operating system for your subscription business.
Next-Generation Billing and Subscription Management Solutions Delivered
Offer Management: The one-offer-fits-all mentality doesn’t enable personalized customer relationships or scale. You need 1:1:1 billing, where one customer receives one offer with one unique price that changes over time. Within minutes, Rapid Offer Builder™ lets you turn your product catalog into differentiated offers that separate you from your competition maximize customer acquisition, and retain revenue longer. One-price-fits-all offers leave money on the table. Chargify’s Price Points™ provide the flexibility to customize pricing and test price elasticity without impacting existing offers or legacy customers. Customers can self-manage their account without having to call or email requests. They can view billing history, edit contact/billing information, and switch plans with ease.
Automated Recurring Billing: Take the pain out of complex calculations with highly configurable recurring billing logic that accommodates millions of permutations across multiple business models—B2B, B2C, Cross-Sell, and Resell. Bill based on the signup date or set all renewals for the same calendar day each month. On signup, charge the full amount, prorate, or delay the transaction. Choose whether recurring payments are automatically charged with a payment method on file or prompt the customer to pay with net billing terms. Organize customers into parent/child relationships and then use WhoPays™ to decide who pays for what subscriptions. Sync transactional data from Chargify to QuickBooks, Xero, or NetSuite. Automating accounting workflows will dramatically reduce reconciliation time and save your finance departments countless hours every month.
Subscription Relationship Management: Your relationship with a customer extends beyond sign up and continues throughout the customer’s life. Over time, each customer builds a history of renewals, plan changes, personalized pricing, and promotional offers that you can manage through Chargify. As your business scales, Chargify eliminates the compounding management burden by providing a centralized interface to track all subscription activity, ensuring everything is logged and nothing is lost. Customize the sign up experience to remove friction and make it easy for visitors to become customers. Give your team access to a holistic view of every customer relationship. Support teams love the convenience and customers love the faster service. Automated email communication ensures that customers receive the information they need, when they need it, throughout the entire lifecycle. Highly customizable templates allow you to convey your company’s branding. With Revenue Alerts, you can define thresholds for revenue changes that trigger real-time emails and in-app notifications, allowing you to keep closer tabs on high-value conversions, expansion/contraction revenue, and potential churn risks.
Revenue Retention & Dunning Management: Dunning is the process of communicating with at-risk customers to bring their accounts current after a failed payment attempt. All Chargify plans include easy-to-configure dunning management tools that allow you to control credit card retries, email notifications, and account cancellation logic. Proactively prevent failed transactions before they happen with customizable emails based on events such as end-of-trial, renewal notices, and credit card expiration notifications. The most important component of a dunning strategy is customer communication when transactions fail and accounts become past due. Chargify lets you customize and schedule multiple emails to re-engage with these accounts and reel them back in. Customize the cancellation email to communicate what action has been taken and what features will be unavailable. Choose to offer an incentive if they change their mind and include information on how to reactivate their account.
Integration Marketplace: Chargify is annually audited to maintain the highest level of PCI compliance for a service handling sensitive payment data. With billing information flowing through Chargify, you can comply with industry-standard security practices without the time and resources required to maintain such standings. The number one goal is to protect you and your customers. As a security best practice, it requires secure passwords for all Chargify users. As an additional layer of protection, the company provides the ability to enable two-factor authentication. When enabled, internal team members must enter an authentication token from their mobile device prior to gaining access to the Chargify interface. Itemized, easy-to-understand invoices reduce customer confusion and billing-related customer support volume. Customers know exactly when they are charged and what they are charged for.
Paul Lynch is the Chief Executive Officer of Chargify. His background is in business development and growth acceleration. He has held leadership roles across Telco, Hosting and Software-as-a-Service. Paul lives in San Antonio, Texas but hails from Dublin, Ireland. Over the previous twenty years, Paul has lead or founded businesses to successful exits to Dada PLC, Sungard AS, HGGC backed Idera and successful IPO’s onto the AIM (Alternative Investment Market) on the London Stock Exchange. Prior to Chargify, he guided Assembla Inc. from a struggling subversion version control business to a successful exit, growing the business by over 200 percent in a period of fewer than three years. Paul’s business ethos is all about delivering business success through proactive customer service and targeted/accountable sales.