CitrusBits bring exemplary mobile experiences to fruition

For a user, mobile application development is of great importance. Portability and ease of use make the usability of mobile applications extremely simple for audience with gradually less learning curve. Mobile applications send information to their customers using notification.

CitrusBits is a mobile app development company that designs, builds, and maintains award-winning and user-centric apps for enterprise companies, startups, and everything in between. To know more, look at the organization’s portfolio, which highlights work it has done with clients including ASUCLA, Harman, Leef, QuikSilver, Burger King, IrisVision, ChemoWave, JobFlare, and Rawvana.

Each of CitrusBits in-house futurists, digital strategists, UI/UX designers, and mobile app developers comes from drastically different worlds. Pragmatists and idealists; right brains and left brains; minimalists and kitchen sink throwers – CitrusBits got them all.

Yet those who choose to work with the firm should quickly see that Citrus diversity is not just an oddity; it’s their strength.

That’s because its diversity cultivates freshness – freshness in ideas, approach, and ultimately, its clients’ products. Freshness, that when combined with world-class technical expertise and a steadfast commitment to customer success, has produced more than 300 thoughtfully-grown apps adored by customers and end users alike.

Happy customer- Zoetis

The Challenge: The global leader in animal health and medicine, Zoetis has more than 10,000 employees worldwide and has been included in the S&P 500 index since 2013.

Several of Zoetis’ animal health diagnosis products – benchtop blood and chemistry analyzers, for example — are too bulky/heavy for sales reps to bring to customers’ offices and trade shows for sales demos. This presents a significant business challenge, as many customers simply are not willing to purchase such significant machinery sight-unseen.

To address this, Zoetis partnered with CitrusBits to create three augmented reality experiences that would allow potential clients to virtually demo each product, as if the products were physically right in front of them.

In order for this solution to succeed, the challenge here was twofold: Zoetis needed the experiences to be (1) incredibly impressive with hyper-realistic, 3D models you could interact with and inspect from different angles, but also (2) be medically and scientifically accurate in their depiction of common lab procedures.

TheProcess: CitrusBits understood that hyper-realistic 3D models were absolutely critical to the project’s success, so it set out to capture every possible detail from the physical samples it was granted access to. The firm used 3D cameras and precision measuring tools to ensure its 3D assets were designed with maximal accuracy. Once the initial CAD models were built, it went a step further and implemented custom shaders to ensure the products’ distinctive textures and high degree of polish would come through.

Vivid 2D & 3D animations

While having realistic 3D depictions of these incredible machines appear from thin air was already impressive in its own right, the firm understood it would have to take it a step further for this to truly be a game-changing sales tactic.

Citrus team proceeded to breathe life into the hyper-realistic 3D models by adding intricate 2D and 3D animations, such as a centrifuge rotating as it processes a blood sample, to show exactly how each product functions. To do this accurately, it collaborated closely and frequently with three different Zoetis product teams to ensure every animation was perfect.

Hybrid method for activation

No client’s office or animal care facility has the same exact layout, so Zoetis reps needed the flexibility to perform the AR-based demo in any setting.

To provide such flexibility, Citrus team designed the app to allow users to activate the AR experiences using either plane recognition – allowing any flat surface to be seen with computer vision and used to place the machines convincingly – OR image-based markers to activate the experience at true scale.

The results: CitrusBits completed all three AR experiences ahead of the project deadline: Zoetis’ largest trade show of the year. The AR experiences made their debut at the show and generated quite the buzz around the products they’ve helped bring to life and the innovative delivery mechanism. Zoetis has now rolled this cutting-edge sales tactic out to hundreds of sales reps throughout the country with every expectation that it will continue to elevate their sales success.

Offered services:

AR/VR

Citrus UI/UX designers partner with you to handcraft a user experience that resonates best with your target audience. The result? Brand-centric design solutions that engage your users and keep them coming back for more.

Digital strategy

Citrus helped the freshest startups and biggest brands launch successful mobile apps for more than ten years. That experience allowed the firm to see the best path forward for each new client it takes on, including best practices, potential pitfalls, and growth hacks.

Corporate websites

At CitrusBits, the team works together with you to create an exceptional website that gives you an edge over your competition. It excels at creating user-friendly and modern corporate websites across all industries.

Harry lee, CEO

As CEO of CitrusBits, Harry drives strategy and execution for CitrusBits and its clients. Harry sees every client project as an opportunity not just to deliver a great app but also to help clients implement game-changing mobile strategies. Internally, Harry works on nurturing the high-energy and collaborative work culture that CitrusBits is known for. Harry’s approach to end-to-end mobile excellence has positioned his teams to receive many industry accolades, including Apple Design awards, Webby awards, Google Play awards, and Davey awards.

Harry earned his BS in Chemical Engineering from the University of Illinois, not far from where he spent his childhood.

“We’re passionate about leveraging mobile technology – including iOS, Android, artificial intelligence, augmented/virtual reality, blockchain, and The Internet of Things (IoT) – to help businesses disrupt entire industries and reach their loftiest goals.”