CIO Bulletin

From engagement to retention, CleverTap is in your corner

Mobile is redefining consumer behavior, contributing significantly to the rise of food tech. The decision journey, which leads to a customer ordering in is divided into hundreds of micro-moments across devices and channels. The landscape of business is filled with many challenges and often offers many unique openings as well. Ultimately, it is up to a smart business organization to take advantage of pioneering opportunities and maximize its potential for optimum profitability. While mobile marketing seems to be a very efficient means to reach target audiences, it would interest you to know that Artificial Intelligence and Machine Learning technology amplifies the efficacy of mobile marketing with tremendous benefits associated with intensified reach. AI and ML offer many mind-blowing benefits that would expand marketing efforts while providing excellent outcomes. AI in mobile technology can engage clients in a highly efficient way. They support a very vibrant approach to pricing, enabling the modification of price to meet market reaction to the product. The outcome of this is amplified proceeds that surpass marketers' projections.

CleverTap is the only platform that uses Artificial Intelligence and Machine Learning to personalize customer experience using real-time behavioral data. These precise predictive models result in timely, relevant engagement opportunities based on each user's exact needs. CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: access to real-time behavioral analytics, so you know who they are, and a platform with which you can engage users on the right channels, at the right time, and with a message that resonates.

Strategic services and solutions offered by CleverTap

Data Privacy and Security

Over 8,000 customers rely on CleverTap to execute on their mobile engagement strategies every day. Its security and risk management processes safeguard each customer's data within their silo, strictly restricting any movement of data between clients and thereby ensuring there is no inadvertent access to data other than yours. CleverTap leverages two-factor authentication, inflight data security across devices, formal change management policies, and up-to-date security protocols on the dashboard and across all API endpoints to ensure that customer security is not compromised.

Physical and Network Security

The firm maintains data-centers on AWS that are fully compliant with a range of certifications for industry-specific applications. It does not store any off-site data outside of AWS and does not use any off-site physical storage facilities. The firm follows best practices to protect the network perimeter, including maintaining redundant DNS servers and a denial-of-service (DoS) prevention and mitigation system. Antivirus and a host-based intrusion detection system (IDS) are used on all production servers.

Encrypting Data at Rest and Data in Motion

CleverTap performs encryption at all incoming and outgoing data collection endpoints. The most up-to-date TLS protocols with SHA256 algorithms are used to handle communications between CleverTap and customer applications. The data key used for encryption was encrypted using a unique customer master key and stored securely on the disk. The customer management key is stored securely using FIPS 140-2 validated hardware security modules and is never transmitted outside of the EU, where their data centers are based.

Access Control

CleverTap takes preventive measures to ensure that employees access its internal systems on a need-to-know basis based on the least-privilege, and via VPN. Additionally, to access the dashboard, every end-user requires a unique user ID and password, along with two-factor authentication and role-based, thus reducing the risk associated with account compromise. This access model is enforced on each end-user session. CleverTap requires passwords to be at least eight characters in length and rotated every 90 days for additional security. CleverTap passwords use PBKDF2 (Password-Based Key Derivation Function 2) with HMAC (hash-based message authentication code) along with a salt value and the SHA-1 algorithm.

Business Continuity and Disaster Recovery

CleverTap's proprietary technology is custom-built and provides high availability and rapid recovery in the event of an issue. The firm is not reliant on any external launch cycles or product updates to improve performance. Its infrastructure is connected with multiple network carriers to dynamically respond to each request with the best connectivity to ensure the reliable and continuous availability of critical resources. Stringent role-based access control restrictions protect all data backups. Data is replicated periodically to provide state-of-the-art fault-tolerance, highly responsive recovery, and scalability at all times.

Meet the formidable leader

Sunil Thomas is the Co-Founder and also serves as the Chief Executive Officer of CleverTap. He drives CleverTap's strategic vision, and he also manages clients and investor relations. He has previously held CTO roles at startups and companies like Network18 and Infospace Inc.