Coastal: Custom Salesforce Solutions Enable Transformation

Incorporated in 2012, Coastal has established itself as a leader in Salesforce solutions by partnering with over 1,700 organizations to reimagine technology engagement. Delivering strong bespoke solutions powered by cutting-edge platforms, including AI, Data Cloud, and Salesforce’s entire suite of tools, Coastal has always delivered impactful, customized solutions with tangible business outcomes.

What makes Coastal unique is the company's ability to integrate emerging technologies, leaving what matters most-the client core-to focus on the base needs. The expertise of its team is based in North America and is focused closely on collaboration with businesses so that each project doesn't only meet expectations but rather lasts for long-term growth. Coastal's solution is much more than just technology; it is about changing a customer's business processes as a whole, making it efficient, and ultimately leading to delivering superior customer experience.

Custom Strategy   

Central to Coastal's offering is strategic consultancy on making technology part of the assets of a business. Whether a company is starting with Salesforce or scaling, Coastal ensures that the services are bespoke for each context. Its approach comes from understanding business objectives, defining the right tools, and establishing a roadmap leading to results. This can only be achieved through people, processes, and data working in seamless alignment with maximum operational impact.

Result Oriented Efficient Implementation

The team excels in implementing solutions that not only deploy but also ensure user adoption for maximum benefit. They act as top-tier systems integrators, harmonizing architecture, data, integrations, and performance for comprehensive systems. Each implementation emphasizes usability, aiming for swift employee adaptation to new tools that enhance efficiency and productivity.

Coastal possesses broad implementation expertise across industries, leveraging Salesforce to promote innovation and efficiency. They address B2B and D2C commerce needs, specializing in sales, marketing, and customer service integrations. Whether enhancing user experience with personalized order approvals or designing user-friendly storefronts on Salesforce's LWR platform, Coastal meets evolving customer demands.

Innovation for the Future: Ongoing Change

Salesforce is not a platform that one implements and waits back for magic to happen. It is something kept moving through constant innovative advances. Coastal knows this; hence the services that offer continuous support guarantee that Salesforce fits with an evolving business and technological advances. The Evolution service is concerned with long-term value, so the platform will always be relevant, efficient, and adaptable for changing business needs. This is the approach Coastal takes to help organizations scale effectively, navigate market shifts, and continuously elevate customer relationships through AI and Data Cloud innovations.

By continuously improving and optimizing Salesforce solutions, Coastal enables companies to take maximum value from their technology investments, resulting in the long-term maximum value that every implementation generates.

Taking Full Advantage of AI and Data

One of the strongest selling points of Coastal's solutions is its ability to harness the power of artificial intelligence (AI) and advanced data analytics. Using tools like Salesforce's Einstein Studio and Snowflake Cortex, Coastal develops ways to take the client from data to actionable insight and thereby ground their business for further growth.

Coastal's AI-powered offerings go beyond simple automation of processes; they employ machine learning to optimize such activities as management of sales pipeline and customer service. Their Data Engineering & Activation services help customers create effective data pipelines to deliver clean, actionable, and highly usable data at the fingertips of all involved across the Salesforce platforms. Such advanced data management and analytics allow businesses to identify better trends, predict future events, and optimize their operations while providing their customers with experiential value.

End-to-End Integration Services

Integration of complex systems and business operations is tailored using comprehensive custom solutions, which is perhaps the most significant differentiator for Coastal. From migrating legacy systems to connecting ERP and WMS engines, or from ensuring smooth communication between different systems, Coastal designs solid integration systems through which data flows smooth as silk across systems.

Coastal has experience in employing standards such as MuleSoft and TIBCO, ensuring that businesses are taking advantage of unifying their disparate systems with; consistency of data, better performance, and real-time visibility. Such unification not only creates better decision-making but also improved workflows and performance so that its clients are always running at the top of their game.

Broad Impact

Coastal provides custom Salesforce solutions for different industries, including education, healthcare, faith-based organizations, and government agencies. Specific solutions focus on institutional needs, e.g., digital marketing for universities and grants management for not-for-profits. Success stories talk about how powerful Salesforce has become in different sectors, with improvements in education where Coastal has connected recruitment and student engagement through Salesforce to health care, which connects Salesforce with electronic medical records for an optimized patient care experience for all outreach campaigns, comprehensively involving all stakeholders.

Delivering on Promises

The success of the organization is not about its technology but about its results. The over 7390 successful projects with a customer satisfaction rating of 5/5 on the Salesforce AppExchange clearly establish Coastal's credibility in delivering impactful, cutting-edge solutions. The experts of Coastal are focused on navigating businesses through the digital landscape, with AI-powered data capabilities and integration offering seamless experiences.

Their strategies are tailored at ensuring long-term value and optimized returns from investments in Salesforce, so businesses can grow and thrive competitively. So much for being their strategic ally, Coastal empowers a business to maximize its Salesforce platform by instituting enabling processes and solutions to take care of growth, efficiency, and improved customer satisfaction.

About the Leader

Eric Berridge, Chief Executive Officer of Coastal, boasts a remarkable track record in leading professional services firms. He was the founder and CEO of Bluewolf, an IBM Company (acquired in 2016)—a firm that he built over two decades as the original and preeminent consultancy for Salesforce solutions. Most recently, Eric helped lead Professional Services at Salesforce as the Chief Commercial Officer.

Eric’s profound commitment to customer success is evident in his authored work, “Customer Obsessed,” a book that continues to serve as an educational resource for entrepreneurs aspiring to cultivate customer-centric enterprises. He is an outspoken advocate for the arts and humanities, a TED speaker, and his writing and speaking engagements focus on spreading awareness and support for the arts to improve education, creativity, and critical thinking to keep up with our evolving digital society.

 “Tailored Salesforce Solutions For Businesses That Transform Businesses.”