Cubet: Transforming Businesses across the Globe

AI and machine learning are on the uptick. But adopting the IT infrastructure that can help you tap into the potential of AI and ML can be tricky. Kochi, India-based Cubet, helps organizations worldwide to harness the power of AI and ML through its services.

Founded in 2007, Cubet is a breakthrough IT consulting and software product development company that designs, develops, and deploys solutions based on AI and Machine Learning. Their expertise and services are accessible through web, mobile, and embedded software products for clients across the US, Europe & Australia. The customers include start-ups and some of the renowned companies, including Tech Mahindra, University of Plymouth, BMJ, Fuell and more. Focused on Artificial Intelligence-driven IoT, Cubet creates solutions that address the pressing challenges of the customers.

The company has gained the expertise needed over the years to develop state-of-the-art software products and solutions. They partner with their customers throughout the project life-cycle while focusing on their needs right from the beginning to successful product release. Cubet’s development process is agile, well-defined and transparent. “We are really proud to announce Cubet as our first Laravel partner in Asia. Because of their passionate dedication for creating powerful, sustainable Laravel applications, I know I can confidently connect people to Cubet,” said Taylor Otwell, creator of Laravel.

With over 130+ core engineers in its workforce and customers in over 20 countries, Cubet delivers as many as 98% of projects on time. Cubet is shaped and nurtured by a diverse group of entrepreneurs. Together they endeavour to create a better tomorrow. At Cubet, we have a set of cultural values. This integrates perfectly into our core philosophy of building trust and reliability in our day-to-day business engagements.

A Case Study

An old Marketing agency was following the existing application for campaign management that acted as mere software with no added value, which a customer might expect. This made it difficult for them to retain customers in the technology-driven era. They needed to give their end-users the flexibility and facility to implement campaigns that were tested and would yield results. This would require accessing a large pool of information, analyzing it, and creating meaningful conversations.

Cubet proposed introducing a creative solution that users could use to initiate campaigns. This was vital to grow business and improve usage. Cubet created an AI solution to understand and map different attributes from the conversation, including the impact, business value, message, demographics, and audience, etc. It implemented machine learning models and deep learning techniques to understand a variety of conversations and responses and then tag them to be reused for a particular scenario. It helped the user to predict the impact of any content sent to their respective target audience.

Additionally, the platform was trained and made capable of suggesting content depending on the user's specific questions. So, any user willing to send an email would have to appear for a set of choices based on the requirement, and the application automatically created the respective conversation based on the scenario. This required training the AI system and using the deep learning and ML models to assist its analysis.

The result was fantastic as the organization's customer retention showed a rapid spike in the initial three months itself and finally contributed to a 50% retention of the existing customers in the following year. The capability to suggest and create content directly contributed to an increase in new customer base.

The Leader

Lovegin John, CEO

He has over 10 years of IT industry experience, spanning from Web & mobile application development, Product Development, Quality Assurance and Offshore/Onsite Projects management. A technology enthusiast and an entrepreneur, he leads Cubet from the front. He provides leadership and vision to the team of software developers, UI/UX specialists, software architects, designers, project managers, and agile process experts at Cubet.

“From Artificial Intelligence-powered Internet-of-Things to Enterprise Grade Systems, we design and deploy solutions that transform businesses across the globe; adding value to their investments.”

“We partner with our customers throughout the project life-cycle, while focusing on their needs right from the beginning to successful product release.”

“At Cubet, we start the product development journey by helping our customers understand their products technically. Our team creates a time-bound plan, with quantifiable goals and milestones for a successful first prototype.”