50 Leading Companies to Watch 2022
Headquartered in San Francisco, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers and their neutral and open approach ensures that their clients can select from among best-in-class partners and technology to meet their specific needs.
LiveRamp helps ensure companies can access, use and unlock the value of owned and acquired data, regardless of current or future ecosystem changes.
Why Diversity, Inclusion, and Belonging (“DIB”)?
LiveRamp strives to make it a place where all people can thrive, because building an inclusive workplace is simply the right thing to do.
Why is DIB important at LiveRamp?
DIB is important at LiveRamp because building a workplace where all can thrive not only improves business performance, it’s simply the right thing to do. The company’s DIB programs focus on developing intentional, systematic practices that enable people from all backgrounds to contribute and succeed.
“We will not perfect DIB in one year—or even several years. Our journey will be an ongoing process of learning, adapting, auditing, and reengineering. As long as we are committed to doing what’s right and leaning into those uncomfortable moments, greatness will always be the end result.”
-Khambrel Ward, Head of Diversity, Inclusion, and Belonging
Access data from anywhere so it can be used everywhere
Back-end interoperability provides the flexibility to interact with different data sets across identity spaces, platforms, and marketplaces. Work with any platform or data provider of your choosing without lock-in.
Measure and optimize data to deliver business outcomes
Find new customers and improve returns on advertising spend at scale by discovering new audience segments, unlocking new data-driven channels, and measuring campaign performance across platforms as well as offline and online channels.
Manage data assets in a safe and secure way
Leverage advanced technologies and sophisticated processes to reduce data movement and mitigate the risk of re-identification. LiveRamp’s policies and commitment to privacy-by design principles provide you with continuous control over your customer data.
Measure TV Advertising Across All Screens and Streams
Marketers can now overcome viewership fragmentation and measure TV just like digital. LiveRamp TV provides cross-screen ad measurement that accurately captures viewers however and whenever they are watching. Now you can connect TV ad exposures to business outcomes and measure lift in conversions. Optimize future ad spend with actionable insights on performance by creative, networks, and more.
Controls and privacy protocols for your data
Enterprise-grade encryption: LiveRamp leverages a combination of encryption keys throughout their process to add an extra layer of data protection.
Tailorable data controls: Ensure that data is used only as intended by tailoring data controls and usage per partner or individual.
Keep data safe while boosting utility: Through LiveRamp’s platform, users can connect to data wherever it is without the need for copying or movement.
Turnkey data auditing: Demonstrate compliance with LiveRamp’s easy-to-use audit logs, which enables users to filter queries by data and/or sites and apps within a self-service interface.
Brief background of Scott Howe, CEO, in his own words
I am a self-described data geek and spent my professional career working with amazing colleagues in software, marketing and data industries.
I’ve spent the last 30 years driving strategy and growth initiatives for various SaaS businesses across industries, including marketing and advertising, for companies such as Acxiom, Microsoft, and aQuantive. Career credits include building the world’s largest digital agency: Avenue A | Razorfish; pioneering people-based media buying (DRIVE Performance Media, aka the Microsoft Media Network); and developing the systems utilized for ad serving and attribution (Atlas International). If I’m OOO, chances are I’m either building furniture in my garage workshop, canvassing the country in my refurbished 1956 vintage Airstream trailer, or cheering on my kids during their crew regattas. I’m also a lifelong fan and part owner of the Green Bay Packers, and invite all others to join the bandwagon.