Demandbase Helps Marketing Teams Grow Pipeline

The biggest and fastest-growing companies in the world rely on Demandbase to drive and maximize their B2B go-to-market performance. The company pioneered the ABM category nearly a decade ago, and today it leads the industry in B2B go-to-market. Its success would not be possible without the driven and collaborative teams here at Demandbase.

Headquartered San Francisco, CA, Demandbase invests heavily in people, its culture, and the community around us. They have offices in the Bay Area, New York, and London, and allow employees to work remotely from anywhere in the US. Demandbase has also continuously been recognized as one of the best places to work in the Bay Area.

"Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. We have the premium B2B go-to-market solutions to help companies identify, understand, and engage their customers and prospects. Demandbase is no longer 'just' a leader in account-based programs, we are the definitive leader in B2B go-to-market," said Gabe Rogol, CEO of Demandbase.

The Backstory

As the first mover in Account-Based Marketing (ABM) more than a decade ago, Demandbase empowered marketers with best-in-class tools to find, engage, and close the accounts that matter. They helped to define the category with leading account identification, web personalization, and intent data — and became the definitive leader in account-based advertising by creating the only DSP purpose-built for B2B. Then, the company redefined the category again by combining with Engagio to create the most complete ABM platform in the industry.

But soon Demandbase realized that traditional ABM had limits. By its very nature, it didn’t include Sales, and it focused on accounts regardless of whether the time was right. So, it led the way again by introducing Account-Based Experience (ABX), a customer-centric rethinking of the account-based go-to-market that combines the engageability of inbound marketing with the precision of ABM.

And they didn’t stop there. Because markets don’t stand still. And neither does Demandbase. So they expanded beyond their ABM roots, adding data and sales intelligence. And continued to lead the way by creating the Demandbase One B2B Go-To-Market Suite, the most complete set of go-to-market solutions for all B2B front-office functions: Sales, Marketing, Post-Sales, and Operations.

"There are so many questions you can ask to understand what a customer or prospect is interested in based on their behavior. What are they doing on the web? How are they responding to marketing programs? Are they engaging with marketing automations? Are they in our nurture streams? Demandbase brings all of this information together in one place, making it seamless to consume that data and understand who’s engaged and what they’re interested in. I haven’t seen any other platform that lets you do that," said Emily Ketchum, Director of Global Marketing Operations of Fuze.

Demandbase One

Demandbase One provides the data you need for a comprehensive understanding of your accounts, the decisioning capabilities to engage the right accounts with the right message at the right time, and the delivery capabilities to take action across multiple channels. It lets your entire Go-to-Market organization work in concert — resulting in increased visibility, fast ROI, and unlimited flexibility, even for the largest enterprises.

Demandbase One enables its customers to embrace modern, digital Sales and Marketing with four connected solutions:

• Account-Based Experience (ABX) Cloud: Combining the precision and targeting of traditional Account-Based Marketing (ABM) Platforms with an enhanced focus on the Customer Experience (CX) to deliver simply the best account-based solution to find, engage, and close the accounts that matter.
• Advertising Cloud: Engaging target accounts with digital advertising, powered by the only B2B Demand Side Platform (DSP) built from the ground up to optimize for account-based outcomes.
• Data Cloud: The premium B2B data solution, delivering high-fidelity information across all key aspects of B2B data — firmographics, technographics, intent, account identification, and contacts — and continuously cleaning and enriching your Customer Relationship Management (CRM) software automatically.
• Sales Intelligence Cloud: Giving sales reps the insights to find new prospects and identify decision-makers, plus the insights to engage more effectively and win bigger deals, faster.

"I want 100 percent control over the way I structure programs, and not to be limited by the number of campaigns and other things that come with the managed service model. The self-service capability Demandbase offers is ideal for marketers that want to roll up their sleeves and set up a ton of microsegments to ensure they get maximum account and intent user coverage from their media spend," said Oleg Solodyankin, CEO of Ignitium. 

The Leader

Gabe Rogol, CEO

Gabriel Rogol is the Chief Executive Officer of Demandbase. In his role, Rogol is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market. Since joining Demandbase in 2012, Rogol has been integral in setting the product and corporate strategy for the company. Throughout his two-plus decade career, Rogol has held leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers.

Rogol received his BA in Comparative Literature and Russian Language and Literature from Brown University.

"Demandbase One provides the data you need for a comprehensive understanding of your accounts, the decisioning capabilities to engage the right accounts with the right message at the right time, and the delivery capabilities to take action across multiple channels."