Innovative tech-enabled solutions, spreading changes in the sales enablement ecosystem: Denave

Denave was founded 23 years ago with the goal to bridge the gap between sales strategy and final implementation. The journey began with the vision of becoming the final word in the sales enablement ecosystem. Several business shaping forces in these two decades’ time transformed it into a tech-enabled sales enablement company. And there were many milestones and rough battles that define who it is today. The brand Denave has emerged over the years after traversing through multiple challenges and enlightening lessons. The only constant across this journey has been the ‘amazing people’ that have associated their future on a promise and ‘dream’ that brand Denave managed to create. The dream that the company lives today was created on a shoestring budget with a lot of passion, hard work, and ideas as the key investments.

So far, Denave has generated over $5 Billion in sales revenue for its industry-leading clients, spread across varied industries such as Technology, Telecom, E-commerce, FMCG, Consumer etc. Presently, it is aligning to the new reality in the wake of unprecedented challenges faced by businesses worldwide. As an organization, Denave is looking at this situation as a catalyst to fast track innovations and working on new service methodologies to continue influencing and enabling sales for its customers. Over the years, Denave has set gold standards for sales enablement in terms of people, process, technology, and innovation and the aim is to continue delivering unparalleled value to its customers, as well as its people.

Intelligent Database Services

B2B customer data is multi-dimensional and fast-changing, it decays faster. Experts believe that 94% of all enterprises deal with at least 30-40% data decay of their prospect lists. B2B sales data decay even faster at 70%. Hidden gaps in data lead to wasted marketing spend, lower lead conversion, or potential customer negative feedback to outreach, digital marketing & demand generation efforts. Denave B2B database service is a powerful and rock-solid use case. It offers a comprehensive roadmap to reach target prospects in competitive markets. Denave employs data standardization techniques and best practices for synthesizing vast volumes of industry segmented data. The data is quality checked by multiple automated & manual validation engines for data enrichment of contact information. Denave B2B database is built on the future-ready foundations of powerful AI/ML-led algorithms and digital automation technologies. These unique capabilities deliver voluminous & continuous refresh of prospect data. In addition, constant data cleansing, data validation, and data maintenance provide right opportunities, thereby enabling a full-funnel strategy and expanding net new business growth.

Demand Generation

Demand generation presents great opportunities for organisations – it charts new business territories for revenue enablement. However, adopting it is a strategic endeavour. Marketers often find themselves at crossroads in vicious cycles of defending budgets, balancing resources, rationalizing technologies, and improving alignment between sales & marketing functions. They primarily struggle to deliver consistent messaging, identify prospects, illuminate insights, and speed up sales. Denave experts have maintained a stupendous track record of surmounting these demand generation challenges. Denave enable breakthrough pathways to enable highly efficient demand generation cycles that leverage the right mix of people, processes, and technologies. Denave demand generations services are designed to kickstart stronger sales funnel, provide sales-ready leads, shorten sales cycle, and improve conversion rates for greater revenue enablement. In the B2B landscape, Denave has proven competency in driving digital transformation, SMB penetration, cloud adoption, partner management, customer retention, revenue maximization, and more. The B2B world is fast-paced, and the demand generation campaigns have limited time to create the right impact. Denave help you deploy the correct mix of digital and proven traditional marketing methods as a fully integrated Digital Demand Generation engine to accelerate revenue and optimize ROI.

Meet the leader behind the success of Denave

Geeta Khurana is the Chief Operating Officer of Denave. Being adept at leading change management practices and seamlessly accomplishing large business transformations, Geeta heads Denave’s Transformation agenda globally. This essentially entails creating the directional framework for the business in line with its vision. Her innate ability to grasp varying business complexities, challenging market dynamics and diversified business needs across geos, markets, and sectors help her define the right business model for Denave’s operational centres and service portfolio. She plays the key role in mapping company’s capabilities and syncing it with the business objectives of piloting new services, exploring new opportunities, and supporting program stabilization efforts. In a career spanning 23+ years across distinct geos (India, UK, Singapore and Malaysia), she has held several leading positions in diverse businesses and sectors from IT to Hospitality.

She commenced her career with Microsoft Corporation (Delhi) and subsequently moved to Ahmedabad (Gujarat), where she led stakeholder management efforts working with groups having development and operational interests in the hospitality segment. Over the years, as a part of her general management and strategy roles, she has successfully set-up pragmatic work cultures, managed multidimensional disciplines, worked with cross-functional teams and has been exposed to complexities and challenges of businesses and market dynamics.

From being awarded ‘Excellence in Operations’ at Microsoft Global Summit to end-to-end project management of two Greenfield projects replete with renewable energy implementation, she has been instrumental in creating elite multi-social sales groups, channelizing innovation and emerging technologies into building business solutions to scale. An alumni of Lady Shri Ram Collage (LSR), Delhi University she loves reading books in her free time.

“Over the years, Denave have set gold standards for sales enablement in terms of people, process, technology, and innovation and the aim is to continue delivering unparalleled value to its customers, as well as its people.”