Digital Remedy – A Digital Media Solutions Company Leading the Tech Enabled Marketing Space

Digital transformation is not just a matter of capital investment, but of developing strategies, executing and addressing the challenges and opportunities associated with it. Experience and skills related to digital transformation are now necessary for the strategic plan of almost all companies. The two pillars of digital transformation in the industry are innovation and disruption. Companies must be attentive to the changing landscape of their industry and be sure to count with the right talent in order to carry out new business models, as well as train and retain existing talent. Disruptive forces abound in today’s business environment. For these reasons, retaining the impact of such a transformation generally requires a major restoration in mentality and behavior.

Digital Remedy is a digital media execution and technology company with a simple belief: create solutions that solve problems. Digital Remedy delivers advertisers, publishers, and agencies the innovation, technology, and customer service they need to make the most of their online advertising endeavors. From audience extension and targeting strategies, to campaign optimization and inventory monetization, Digital Remedy provides cross-channel efficiencies to solve any digital marketing challenge.

Providing Best Digital Marketing Products  And Solutions

AdReady: At the heart of the Digital Remedy trade desk, AdReady connects hundreds of vendors and inventory sources into a single interface, offering adaptable technology that simplifies the full media planning workflow. AdReady serves as the core technology that powers Digital Remedy, centralizing each aspect of the media management and activation process. The AdReady technology delivers customized, data-driven planning, optimization, and delivery strategies by consolidating all phases of the digital campaign process into one tool.

Flip: It is a performance OTT platform. As brands and advertisers flock toward CTV, Flip offers a smarter way to buy, manage, optimize, and measure OTT campaigns. Select inventory from premium streaming apps, choose your KPI, and watch Flip deliver on your CPA or ROAS goals in real time. Premium OTT streaming services present an ad format that is, for all intents and purposes, a commercial. There’s only two ways someone couldn’t complete the video – turn off their TV or change the channel. It’s a metric with little variance and less relevance, yet VCR remains the status quo KPI for OTT ad performance. The company connected its attribution portal to optimization engine. Its algorithm optimizes your CTV campaign, in real time, toward the publishers, creatives, geos, audiences, and dayparts that actually drive actions, not just views.

Agency Solutions: Agency life moves quick. There’s always another deal, another client, six more meetings and two happy hours to attend. Somewhere in the middle of this mayhem, agencies are expected to keep up with the changing digital ecosystem and provide rich client experiences. The days of ‘set it and forget it’ digital are gone. The beauty of the Digital Remedy agency solution is that it frees you up to go after more clients, bigger budgets, and provides you with the tools so you can give your clients the most premium, up to date digital offerings. By partnering with Digital Remedy the agency clients gain a full-fledged digital arm. That means they have access to the company’s entire stack of platform agnostic capabilities. First party data from 5+ DMP’s, check. Inside access to all of the major DSP’s and SSP’s, check. Flexible pricing structures and creative services, check. On top of all of its offerings, is an emphasis on viewability and security, the company audit all of its partners and the bad seeds get tossed to the curb.

The Formidable Leader   

Mike Seiman is the founder, Chairman, and Chief Executive Officer of Digital Remedy. He is the founder of Digital Remedy. The rapid growth of Digital Remedy, formerly CPXi led to its inclusion on Inc. Magazine’s list of fastest growing privately held advertising/marketing companies in 2008, 2009, 2010, and 2014. Mike was selected as a semi-finalist in Ernst & Young’s Entrepreneur of the Year initiative in 2010 and 2013 and as a finalist in 2009 and 2014. In his free time, Mike serves on the Board of Trustees of his alma mater, Hofstra University. He also focuses on numerous philanthropic initiatives including sitting on the boards of the H.E.S. (Hebrew Educational Society non-profit community center) and Children International, where he spearheaded the development of community centers in both Guayaquil, Ecuador in 2010 and Barranquilla, Colombia in 2014.

“Whether you are a small creative agency looking to expand into the programmatic space, or a direct-to-consumer brand looking to supercharge your CTV campaigns, Digital Remedy offers a best-in-class solution for you and your team.”