CIO Bulletin

Digital Remedy: Innovative solutions for Advertisers, Brands, and Agencies

Digital Remedy and its roots are grounded in a dual foundation: media buying excellence and unparalleled client service. Each of its products, AdReady, and Flip are built atop this base. Whether you are a small creative agency looking to expand into the programmatic space, or a direct-to-consumer brand looking to supercharge your CTV campaigns, Digital Remedy offers a best-in-class solution for you and your team.

Core Values of the company

Digital Remedy is unmatched in today’s ad tech workforce, but not just for their ability to process over 400k changes to campaigns in a single year, or because they’ve maintained a 99% client retention year-over-year. Nope, Digital Remedy unmatched based on the value system they embrace. One that motivates, and distinguishes their teams as elite.

Uncommon Ability to Achieve
Rapid Adaptability
Simple Accountability
Remarkable Balance
A Caring Community
Curiosity

Digital Remedy loves advertisers

Digital Remedy is designed to help advertisers (and their agencies) of any size or budget navigate the digital media landscape. Their goal is to push campaigns beyond normal success metrics and they have the people, technology, and data to make that happen.

Platform Aggregation

Data rules all, and their advertiser clients gain full access to a multitude of data solutions. Digital Remedy is an expert in identifying what’s working and what’s falling short of the finish line, and continuously optimizing campaigns to drive KPIs isn’t reliant on any one partner, for any of the company’s services. This enables them to solve for their clients’ problems without worrying about if they have the right tools for the job. Often times they work with their client-partners to create custom dashboards, in some instances by initiative, KPI, or campaign, allowing the ability to see real-time information about campaign performance, and delivery.

Agency Solutions

By partnering with Digital Remedy the agency clients gain a full-fledged digital arm. That means they have access to their entire stack of platform agnostic capabilities. First party data from 5+ DMP’s, check. Inside access to all of the major DSP’s and SSP’s, check. Flexible pricing structures and creative services, check. On top of all their offerings, there is an emphasis on viewability and security, the company audits all of their partners, and the bad seeds get tossed to the curb.

Buying Power and Quality
Resources, Time, Overhead
Reporting and Support

Work More Efficiently

Agency life moves quick. There’s always another deal, another client, six more meetings and two happy hours to attend. Somewhere in the middle of this mayhem, agencies are expected to keep up with the changing digital ecosystem and provide rich client experiences. The days of ‘set it and forget it’ digital are gone. But don’t worry, Digital Remedy’s teams of account managers and optimization experts alongside the AdReady platform can handle all of this for you.

Non-biased Media Execution

Digital Remedy is not tied down to any one specific platform. This gives their media optimization teams the ability and freedom to use the technology that best suits the needs of the campaign, rather than the one that’s the cheapest. Your clients deserve to be getting the most for their digital spend, and that’s only possible if you’re connected the way they are.

AdReady: Intelligent Media Management & Activation

At the heart of the Digital Remedy trade desk, AdReady connects hundreds of vendors and inventory sources into a single interface, offering adaptable technology that simplifies the full media planning workflow.

The AdReady technology delivers customized, data-driven planning, optimization, and delivery strategies by consolidating all phases of the digital campaign process into one tool.

It’s all about OTT for your business

Premium OTT streaming services present an ad format that is, for all intents and purposes, a commercial. There’s only two ways someone couldn’t complete the video – turn off their TV or change the channel. It’s a metric with little variance and less relevance, yet VCR remains the status quo KPI for OTT ad performance.

Ultimately, your brand wants to know if your creative is driving sales, or if one publisher is driving more leads than another. But why should you stop there? It’s one thing to know what works, it’s another thing entirely to put that data to work immediately. So Digital Remedy connected their attribution portal to their optimization engine. Their algorithm optimizes your CTV campaign, in real time, toward the publishers, creatives, geos, audiences, and dayparts that actually drive actions, not just views.

Mike Seiman, CEO, Chairman and Founder

Mike Seiman co-founded while still a college student at Hofstra University in the early 2000s. The company has grown quickly and is now a major player within the crowded digital advertising landscape. The rapid growth of Digital Remedy, formerly CPXi led to its inclusion on Inc. Magazine’s list of fastest growing privately held advertising/marketing companies in 2008, 2009, 2010 and 2014. Mike was selected as a semi-finalist in Ernst & Young’s Entrepreneur of the Year initiative in 2010 and 2013 and as a finalist in 2009 and 2014. In his free time, Mike serves on the Board of Trustees of his alma mater, Hofstra University. He also focuses on numerous philanthropic initiatives including sitting on the boards of the H.E.S. (Hebrew Educational Society non-profit community center) and Children International, where he spearheaded the development of community centers in both Guayaquil, Ecuador in 2010 and Barranquilla, Colombia in 2014.