Digital Remedy: Progress Never Stops

The media industry has waited a long time for a planning tool that would execute media with flare. Digital Remedy has addressed this industry need by recently launching AdReady+. The right technology can enable efficiencies in any industry, and the innovation with AdReady+ platform is delivering precisely this.

Digital Remedy was co-founded by Mike Seiman while he was still a college student at Hofstra University in the early 2000s. Formerly known as CPXi, Digital Remedy has grown fast and is now a major player within the digital advertising space. The company’s fast growth has led to its inclusion on Inc. Magazine’s list of fastest-growing privately-held advertising/marketing companies in 2008, 2009, 2010, and 2014.

Digital Remedy today continues on its original performance-based innovation mission to maximize business potential, aligning products and services under one organization. The company’s underlying tenets is the belief that both marketers and content creators are the clients. It ensures that value is brought to the table by both sides of the equation for the clients' success. With a deep respect for consumer rights and focus on the client’s overall online experience, they deliver the best results. The company also provides unprecedented 24-hour SLAs and 2-4 hour RFP response time.

AdReady+ Launch

The media industry is evolving, but more funds are being pumped into the digital channels than in the traditional ones. As a result, agencies have to manage multiple vendors to create reports for clients. This makes planning a challenge. To address this problem, Digital Remedy recently launched its solution. It is called AdReady+, a self-service platform that is dedicated to supporting independent agency success by helping them navigate digital advertising management. AdReady+ can help with campaign planning, RFPs, media execution, and even reporting.

The platform is designed to be a single solution to access the entire digital ecosystem right from the initial planning to the final campaign report. Agencies will be able to tap into a stack of over 300 platforms, inventory sources, data offerings, and Digital Remedy partners to plan, buy, report on, and optimize campaigns, all while reducing overhead costs and time spent on campaign management. The platform was built with media planning and execution in mind.

AdReady+ can help agencies reduce the time needed to plan, execute, and report on digital media. This will reverse the cycle of increasing client demands that agencies struggle to meet with fewer resources and reduced margins. AdReady+ provides the account management and media optimization teams the ability to effect changes at a moment’s notice. Budget changes, creative swaps, audience refinements, pauses, replays, you name it, with AdReady+, it is possible.

The launch of AdReady+ came as the company celebrates its 20 years of innovation and hard work. The company grew with the growth of the world wide web, which, with time, became the most excellent platform for advertising. The internet keeps on growing, and so does Digital remedy. “20 years later, and we still believe that investing in our people yields the best results for our clients. It is why our average tenure on our executive team is 10 years, and why our turn over rate remains less than 5%,” said Mike Seiman, CEO and Chairman of Digital Remedy.

The Leader

Mike Seiman, CEO and Chairman

He is the founder of Digital Remedy, a digital media solutions company leading the tech enabled marketing space. A noted entrepreneur, he was selected as a semi-finalist in Ernst & Young’s Entrepreneur of the Year initiative in 2010 and 2013 and as a finalist in 2009 and 2014. Mike serves on the Board of Trustees of his alma mater, Hofstra University. He focuses on numerous philanthropic initiatives including sitting on the boards of the H.E.S. (Hebrew Educational Society non-profit community center) and Children International. He has spearheaded the development of community centers in Guayaquil, Ecuador in 2010 and Barranquilla, Colombia in 2014.

“Today, Digital Remedy enables publishers, advertisers, and agencies to access the full potential of their digital assets.”

“Digital Remedy continues the 20 year mission of performance based innovation to maximize business potential, aligning products and services under one organization.”

“AdReady+ offers a single source of truth for agencies seeking to balance demands of the marketplace with the pressure to provide clients with real-time, intelligent campaign performance reports.”