CIO Bulletin

Drive clarity and impact at scale by connecting work and workflows to company-wide goals: Asana

Asana's advent into the realm of organizational productivity marks a pivotal moment in the evolution of collaborative workspaces. Born out of the shared frustration of its founders, Dustin Moskovitz and Justin Rosenstein, Asana emerged as a beacon of efficiency in a sea of cluttered workflows. Their journey began within the bustling corridors of Facebook, where the burgeoning tech giant's exponential growth brought with it a host of challenges. Within Facebook's rapidly expanding ecosystem, Moskovitz and Rosenstein observed a concerning trend: the insidious encroachment of "work about work" into every facet of their teams' daily routines. Meetings sprawled across calendars like invasive weeds, emails multiplied like rabbits, and valuable time evaporated amidst the quagmire of administrative tasks. It became increasingly evident that amidst this chaos, the essence of meaningful work was being suffocated. Determined to reclaim lost ground for productivity and innovation, Moskovitz and Rosenstein embarked on a mission to streamline collaboration and liberate teams from the shackles of menial tasks. Drawing from their experiences and insights, they conceived Asana—a platform designed to be the antidote to workplace inefficiency. Asana, derived from the Sanskrit term denoting the steady posture assumed by a yogi, embodies the principles of balance, focus, and flow. It symbolizes the unwavering commitment of its creators to provide teams with a sanctuary amidst the tumult of modern work life—a place where clarity reigns supreme and distractions fade into oblivion. From its humble origins, Asana has blossomed into a global phenomenon, empowering over 100,000 paying organizations and millions of teams worldwide to reclaim their time and energy for pursuits that truly matter. Its intuitive interface and robust features serve as catalysts for collaboration, enabling teams to synchronize their efforts seamlessly and pursue their objectives with unwavering clarity. At the heart of Asana's mission lies a profound belief in the transformative power of teamwork. By facilitating effortless collaboration, Asana aspires to catalyze positive change on a global scale, ushering in an era of boundless possibility and collective prosperity.

In a world fraught with challenges, Asana stands as a testament to the enduring spirit of innovation and resilience. It embodies the belief that by working together, humanity can overcome seemingly insurmountable obstacles and forge a brighter future for generations to come. Asana's impact transcends the confines of boardrooms and office spaces, extending into realms where meaningful change is desperately needed. From advancing scientific research to addressing socio-economic disparities, Asana's customers are at the forefront of transformative initiatives that promise to reshape the fabric of society. Through their unwavering commitment to excellence and their relentless pursuit of innovation, Asana's customers embody the ethos of progress and possibility. Together, they are rewriting the narrative of what is achievable, harnessing the collective power of human ingenuity to confront the most pressing challenges of our time. As we stand on the cusp of a new era, Asana remains steadfast in its commitment to enabling humanity to thrive. With every task completed and every milestone achieved, Asana reaffirms its mission to empower teams to work together effortlessly, propelling us closer towards a future defined by collaboration, innovation, and collective success.

Manage projects efficiently, even when priorities shift

Asana's project management solution is designed to empower teams to efficiently manage their projects, even amidst shifting priorities. With Asana, teams can easily streamline their workflow, increase efficiency, and achieve their goals effectively. Asana stands out as a leader in the industry, recognized by experts for its comprehensive features and user-friendly interface. Offering a solution for every use case, Asana is uniquely built to cater to cross-functional teams across entire organizations. One of the key features of Asana is its ability to facilitate cross-team alignment on mission-critical goals through portfolio management. By connecting work directly to goals within a single system of record, teams can execute business processes up to 42% faster, thereby enhancing PMO functions significantly. Strategic planning is supercharged with Asana, allowing teams to align their planning directly with business-critical objectives. By visualizing how work connects to these objectives, teams can allocate resources effectively and deliver high-impact results.

Real-time project insights are invaluable in prioritizing high-impact work, and Asana provides unlimited reporting against an organization's project data in real time. This capability ensures that teams can make informed decisions swiftly and efficiently. Asana also addresses the issue of silos between teams and tools, which often hinder productivity and collaboration. By creating repeatable processes and allowing for seamless information sharing and updates across projects and teams, Asana enables a cohesive workflow environment. Integration with over 200 favorite tools allows teams to maintain a complete view of work across various platforms, enhancing coordination and efficiency. Asana's real-time tracking capabilities enable teams to identify and address risks before they escalate into critical blockers, whether they're in the office or on the go. Asana offers flexibility in project management, allowing users to view projects and campaigns in a way that suits their preferences. Whether it's List, Board, Calendar, or Timeline view, teams can choose the format that works best for them. By visualizing product milestones and tracking progress against key deadlines, teams can stay focused and aligned on their objectives. Asana facilitates resource allocation and prioritization, ensuring that teams can effectively plan, manages, and track deployments. Moreover, Asana helps standardize and streamline processes such as employee onboarding by providing visibility into work, goals, and responsibilities. By fostering transparency and collaboration, Asana empowers teams to achieve their goals efficiently and effectively.

Meet the leader behind the success of Asana

Dustin Moskovitz is the Co-Founder and CEO of Asana. As Asana’s CEO, Dustin is dedicated to creating a product that helps the world’s teams collaborate effortlessly, in addition to leading the company’s award-winning culture. Prior to founding Asana, Dustin co-founded Facebook and served as the company’s first Chief Technology Officer and VP of Engineering. Dustin majored in economics at Harvard University prior to joining Facebook full-time in 2004.